Overview

Wyndham Weekly/ Point Cook Weekly - Map

Advertising in Wyndham Weekly/ Point Cook Weekly

Wyndham Weekly is a renowned newspaper providing the best coverage and most important issues to a growing community for more than a century. With the Point Cook Weekly which encompasses the rapidly growing new area of Point Cook they are the publications of choice for readers and advertisers in the City of Wyndham. Point Cook Weekly was established in 2007 in recognition of the extraordinary growth and increasing importance of the area.

Combining accurate editorial with eye-catching photography, Wyndham Weekly has attracted national recognition as one of Australia’s best suburban newspapers, winning a major award presented by the Australian Suburban Newspaper Association in 2000, and the best FCN Victorian publication in 2008. Its groundbreaking partnership with anti-depression initiative Beyond Blue has been recognised and celebrated at a national level.

When it comes to reaching an audience in this fast growing region, Wyndham Weekly and Point Cook Weekly are the only place to advertise.

www.wyndhamweekly.com.au

www.pointcookweekly.com.au

Publication Overview

Circulation: 48,671*

*Source: CAB Audit Sep11

Published Wednesday
(Code: WBA)

Delivery Summary:

Hoppers Crossing	3030
Laverton North	3026
Little River	3211
Point Cook	3030
Sanctuary Lakes	3030
Seabrook	3028
Tarneit	3029
Truganina	3029
Werribee	3030
Werribee South	3030
Wyndham Vale	3024
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Wednesday)

The advertising rates for Wyndham Weekly/ Point Cook Weekly can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until 30 June 2012.

Please note these rates are a guide only and relate to retail advertising. To ensure up to date competitive rates, please contact your account manager.

For further information contact our Werribee Office:
Sales: westads@yourweekly.com.au
Editorial: westnews@yourweekly.com.au
tel: (03) 9731 2777
fax: (03) 9741 7925
Street address: 75 Watton Street, Werribee
Postal address: PO Box 201, Werribee, VIC, 3030

Agency Representative: Fiona Jensen - Agency Sales Support Manager
tel: (03) 8667 2133 or email: fcnagency@fairfax.com.au

Wyndham Weekly/ Point Cook Weekly - Advertising Rates

Size	Casual Rates
Full Page (GST Ex)	$3,300.00
Full Page (GST In)	$3,630.00
1/2 Page (GST Ex)	$1,650.00
1/2 Page (GST In)	$1,815.00
1/4 Page (GST Ex)	$850.00
1/4 Page (GST In)	$935.00
1/8 Page (GST Ex)	$424.00
1/8 Page (GST In)	$466.40
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial distribution runs are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Front Page	POA
Prior to Page 15	30%
Annual Spend Discount:
3% (GST Ex)	$5,250.00
3% (GST In)	$5,775.00
8% (GST Ex)	$10,500.00
8% (GST In)	$11,550.00
13% (GST Ex)	$21,000.00
13% (GST In)	$23,100.00
18% (GST Ex)	$42,000.00
18% (GST In)	$46,200.00
25% (GST Ex)	$63,000.00
25% (GST In)	$69,300.00
30% (GST Ex)	$105,000.00
30% (GST In)	$115,500.00
Classifieds Rates (GST Ex):
Rate per column cm (min 3cms) 1-3 weeks	$9.30
Rate per column cm (min 3cms) 4-12 weeks	$8.84
Rate per column cm (min 3cms) 13-51 weeks	$8.37
Rate per column cm (min 3cms) 52+ weeks	$7.44
Rate per line (Min 4 lines) 1-12 weeks	N/A
Rate per line (Min 4 lines) 13+ weeks	N/A
Additional charges: +20% loading for Full Colour and +10% loading for Spot Colour.
For packages please call 13 24 25 or email classfcn@fairfax.com.au
Rates are effective until June 2011.

Downloads

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	Advertising T&C's
	Wyndham Weekly / Point Cook Weekly Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 8667 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Wyndham Weekly/ Point Cook Weekly - Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Friday 1.00pm
Supplied material	Tuesday 2.00pm

Real Estate Deadlines
Bookings	Thursday 4.00pm
Supplied material	Monday 2.00pm

Classified Deadlines
Trades	Monday 5.00pm
Real Estate	Tuesday 3.00pm
Auto	Tuesday 3.00pm
Weddings & Celebrations	Tuesday 3.00pm
All other Classifieds	Tuesday 3.00pm

Conditions	Early deadlines apply to public holidays.

Downloads

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	Classifieds Size and Mechanical Data
	Newspaper Specs Download

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing Fairfax Weekly mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. Fairfax Community Network is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Benjamin Sutton
t: (03) 9238 7693

Research

Please see the link below for the Wyndham Weekly/ Point Cook Weekly Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including Wyndham Weekly/ Point Cook Weekly in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Wyndham Weekly/ Point Cook Weekly - Readership Statistics

Readership Facts** Percentage

Gender

Men 50%

Women 40%

Age

18-24 7%

25-49 56%

50+ 33%

Total 18 and Over 95%

Education Level

Have Diploma or Degree 36%

Household Income

$70,000 + 17%

Socio-Economic

AB Quintile 21%

Children in household 51%

Vehicle Ownership

Own 2 or more vehicles 68%

Intend to purchase a car in next 4 years 12%

Home Ownership

Own Home 29%

Activities in the past 3 months

Went to a BYO restaurant 18%

Went to a cafe for coffee or tea 55%

Went to a clothing store or boutique 65%

Went to a department store 76%

Used a computer in the home 81%


Circulation 49,975* *Source: CAB Audit Sep 10 - Mar 11	Readership **Source: Roy Morgan Readership Survey Oct 08 - Sep 10

Downloads

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Features

Wyndham Weekly/ Point Cook Weekly publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Weekly publications Sales Representative who can advise you on upcoming opportunities, or alternatively the Fairfax Community Network Werribee Office on (03) 9731 2777.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Regular sections in Wyndham Weekly/ Point Cook Weekly include:

Time Out: Find out what's new, upcoming and tried and tested in food and wine, music, theatre and the arts, galleries, festivals and community events.

Domain: This section goes to the heart of the local real estate market, providing current property news, information and latest listings. It's just what you're looking for.

Drive: This section showcases new and used vehicles, supported by reliable and comprehensive information.

Classifieds: The best place to find all trades and services and the premium location for local employment advertising and information.

Sport: Sport is one of the key hubs around which communities revolve and we have a long tradition of providing the best local coverage. The diverse range of sports featured from a wide level of competitions, complemented by quality photography provides more reasons to turn to the Weekly.

Contacts

Fairfax Community Network - Werribee Office

Street address: 75 Watton Street, Werribee, VIC
Postal address: PO Box 201, Werribee, VIC, 3030

tel: (03) 9731 2777
fax: (03) 9741 7925

Fairfax Community Classifieds

email: classifieds@yourweekly.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Distribution Enquiries

email: fcnvic_distribution@jfh.com.au
t: (03) 5970 4842

Sales Manager

name: Pat Goodwin
e: pat.goodwin@fairfaxmedia.com.au
t: (03) 9731 2700
f: (03) 9731 7925

Distribution Manager

name: Neale Heard
e: neale.heard@fairfax.com.au
t: (03) 8667 4812
f: 1300 305 856

Regional Sales Manager

name: Nicole Becchetti
e: nbecchetti@fairfaxmedia.com.au
t: (03) 9731 2777
f: (03) 9731 7925

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: 1300 305 856

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Fairfax Community Network - Interstate Agency Representatives
VIC Fiona Jensen Agency Sales Support Manager t: (03) 8667 2133 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: (02) 9252 3476 e: jellem@publicitas.com
WA Jacinta Minchinton Fairfax Publications Pty Ltd t: (08) 9327 4800 e: jminchinton@fairfax.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: (08) 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: (07) 3308 1100 e: jbatzloff@mail.fairfax.com.au

Wyndham Weekly/Point Cook Weekly

Publication Overview

Circulation: 48,671*