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The Sun-Herald


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Brand Overview
The Sun-Herald
Experience More

Sunday newspaper reading is a different experience from the working week or Saturdays. Sunday readers want a more comfortable paper, with a relaxed feel and fresh mix.

The Sun-Herald has a broad range of news, information and entertainment, with editorial market leaders – including Sunday Life, S, S.Well and Travel – that are key destinations for readers, and for advertisers.

The range of lift out sections and Sunday Life magazine mean readers can shape the paper to their own interests by choosing which parts they want to consume. This is also a major benefit for advertisers, who can accurately target our affluent and intelligent audience for their particular products and tastes.

Readers turn to The Sun-Herald to satisfy their hunger for comprehensive news coverage, interesting new ideas, for entertainment, and for that special time on Sunday morning where they can relax and indulge in the things that matter to them.

This is what makes The Sun-Herald such an integral part of Sunday for almost one-fifth of all people in NSW.


Readership

Readership: 1,062,000


Source: Roy Morgan Research, September 2011

Circulation

Circulation: 410,407


Source: Audit Bureau of Circulations, September 2011

Audience
The Sun-Herald's readership is largely made up of affluent and educated readers. Our resonance with this demographic is one of our key points of difference with The Sunday Telegraph.

Readers of The Sun-Herald love to experience all that life has to offer. They have income to support their active lifestyles, and often look to The Sun-Herald for ideas and inspiration on the best ways to enjoy their leisure time.

Overview
Our loyal and dedicated audience read The Sun-Herald on average for 43 minutes.*

Readers of The Sun-Herald are highly responsive with 81% responding in some way after reading an advertisement.*

Our readers are 44% more likely to have a degree.

142,000 readers of The Sun-Herald earn over $100,000 per annum and are 59% more likely to do so than the average person.

The Sun-Herald reaches over one-quarter of all ABs in NSW every Sunday. This is 38% more ABs than The Sunday Telegraph.

*Source: The Sun-Herald Retail Reader Study, 2010.

Readership

Readership: 1,062,000


Source: Roy Morgan Research, September 2011

Profile
The Sun-Herald profile
Circulation

Circulation: 410,407


Source: Audit Bureau of Circulations, September 2011

 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rates effective 1 July 2011.

For more detail, the rate cards for advertising in The Sun-Herald are available as PDF (portable document format) files, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

View or Download our Rate Cards

To download the The Sun-Herald Rates Card, click on the links at the bottom of the page.

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Display Rates
DescriptionSCCM RateCost Calculated As (mono)Cost Calculated As (colour)
38cm x 7col (mono)38cm x 7col (colour)
Sunday ex GST$135.90$36,149.40$46,994.22
Sunday inc GST$149.49$39,764.34$51,693.64
Rate per single column centimetre.
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Modular Display Rates - Tabloid Sections
DescriptionModular RateStrip Ad T14 (1H x 4W)Half Page T44 (4H x 4W)Full Page T84 (8H x 4W)
Sunday ex GST$1,113.95$4,455.80$17,823.20$35,646.40
Sunday inc GST$1,225.35$4,901.38$19,605.52$39,211.04
Note: Cost based on casual rates. Other modular rates can be calculated by multiplying the modular rate by the number of modules.
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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
The Sun-Herald rate card
Sections rate card
SH Entertainment rate card
SH Travel rate card
The Guide rate card
SH Inserts rate card
SH Adhesive Notes rate card
Specs / Deadlines
Contact your local customer service office  
Please note that information contained here may be subject to change without notice.
Specifications

For detailed specifications, click on the links at the bottom of the page.
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Sunday Deadlines
SectionBookingCancellationMaterial
News and SportNoon Wednesday priorNoon Wednesday priorNoon Friday prior
SNoon Tuesday priorNoon Monday prior5pm Thursday prior
TravelNoon Monday priorFriday prior to booking deadlineNoon Wednesday prior
AFR Investor11am Tuesday prior3pm Tuesday priorNoon Friday prior
The Guide12pm Monday prior 12pm Monday priorNoon Thursday prior
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Saturday
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Useful Information
You’ll need the PDF reader to view PDF’s download acrobat reader
Newsprint Sizes
Newsprint Specifications
The Guide Specifications
SH Insert Specifications
Fairfax Advertising Terms & Conditions
Sections
Sunday newspaper reading is a different experience from the working week or Saturdays. Sunday readers want a more comfortable paper, with a relaxed feel and fresh mix.

The Sun-Herald has a broad range of news, information and entertainment, with editorial market leaders – including Sunday Life, S, and Travel – that are key destinations for readers, and for advertisers.

The range of lift out sections and Sunday Life magazine mean readers can shape the paper to their own interests by choosing which parts they want to consume. This is also a major benefit for advertisers, who can accurately target our affluent and intelligent audience for their particular products and tastes.

Readers turn to The Sun-Herald to satisfy their hunger for comprehensive news coverage, interesting new ideas, for entertainment, and for that special time on Sunday morning where they can relax and indulge in the things that matter to them. It’s what makes The Sun-Herald such an integral part of Sunday for almost a quarter of all people in NSW.

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Section Table
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Thur
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Fri
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Sat
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Sun
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S
AFR Investor
Sunday Domain
SportsSunday
The Guide
Travel
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Categories
The Sun Herald is designed to satisfy every mood and need of Sydney consumers, providing current news and information across a range of categories including business, sport, travel and entertainment.

Browse through from our categories below to find which one is most suitable:
Arts & Entertainment
Business
Property
Sport
Television
Travel
 
Features & Reports
For more information, contact your advertising representative  
The Sun Herald publishes a number of special reports throughout the year on many topics including Education, Travel, Entertainment, Home & Living, Careers, Sports and Retail.
Arts & Entertainment
Travel
Strategic Features
Lifestyle
Research
Fairfax strives to be at the forefront of the media marketplace knowledge.

We are continually developing and mounting proprietary research initiatives to learn more about our readers, their relationships with both our media assets and media in general.

To assist us to provide the most compelling and strategic insights to the Australian media and advertising industry, we utilise syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research.

Fairfax also has an ongoing commitment to provide effectiveness research for our advertisers' campaigns.

Contacts
For more information on The Sun-Herald please contact your sales representative, or refert to the contact details below.
NSW
Level 3
1 Darling Island Road
Pyrmont
NSW 2009
Phone: (02) 9282 2277
VIC
655 Collins Street
Docklands VIC 3008
Phone: (03) 8667 2000
Fax: (03) 8667 2929
QLD
Level 6
340 Adelaide Street
Brisbane
QLD 4000
Phone: (07) 3835 7500
SA
124 Franklin Street
Aldelaide
SA 5000
Phone: (08) 8212 1212
WA
A15 Level 2
435 Roberts Road
Subiaco
WA 6008
Phone: (08) 9423 8903
Fax: (08) 9423 8922
Website feedback

Phone: (02) 9282 2277
Email: heraldadcentre@fairfax.com.au
London
Brett Warren
Warren International Media Ltd
Suite 12, Rossknoll House, Orion Park, Northfield Ave
London W13 9SJ
Phone: +44 (0) 20 7099 7992
Fax: +44 (0) 870 4953 440
Email: bwarren@warren-media.com
New York
World Media Inc.
19 West 36th Street, 7th Floor
New York 10018
Phone: 0011 1 212 244 5610
Fax: 0015 1 212 244 5321
Email: sales@worldmediaonline.com
Europe
Robert Logan
Robert Logan & Associates
Suite 12, Rossknoll House, Orion Park, Northfield Ave
London W13 9SJ
Phone: 0011 44 (0) 208 579 4836
Fax: 0015 44 (0) 208 579 5057
Email: robertlogan@robertlogan.co.uk
New Zealand
McKay & Bowman International Media Representatives Ltd
PO BOX 36-490, Northcote, Auckland
60 McBreen Ave, Northcote, Auckland
Auckland
Phone: 0011 649 419 0561
Fax: 0015 649 419 2243
Email: neil@mckaybowman.co.nz
Japan
Shinano International, Inc.
Akasaka Kyowa Bldg. 2F
1-6 - 14 Akasaka, Minato-ku
Tokyo 107-0052
Phone: 0011 81 3 3584 6420
Fax: 0011 81 3 3505 5628
Email: yibe@bunkoh.com
Hong Kong
Publicitas Hong Kong
26/F Two Chinachem Exchange Square
338 Kings Road, North Point
Hong Kong
Phone: 0011 852 2516 1519
Fax: 0015 852 2528 3260
Email: catherine.ha@publicitas.com
Singapore
Publicitas Singapore (S) Pte Ltd
72, Bendemeer Road
#02-20, The Luzerne
Singapore 339941
Phone: 65 6836 2272
Fax: 65 6297 7302
Email: peggy.thay@publicitas.com
Malaysia
Publicitas International (Malaysia)
Lot S105, 2nd Floor, Centrepoint, Lebuh bandar Utama,
Bandar Utama
47800 Petaling Jaya, Selangor
Phone: 0011 603 772 9 6923
Fax: 0015 603 772 9 7115
Email: janet.lau@publicitas.com
India
The Times of India - International Media Representation
Response Department
Dr Dadabhoy Naoroji Road
Bombay 400 001
Phone: 0011 91 22 2273 1338
Fax: 0015 91 22 2273 1145
Email: santosh.pandey@timesgroup.com
China
Publicitas Beijing
Room 808, 8/F, Tower A, Fulllink Plaza
No. 18 Chaoyangmenwai Avenue
Beijing 100020, China
Phone: 86 10 6588 8155 ext.626
Fax: 86 10 6588 3110
Email: wendy.lin@publicitas.com.cn
Thailand
Publicitas Thailand
5th Floor, Lumpini I Building, 239/2 Soi Sarasin,
Rajdamri Road,Lumpini, Pathumwan
Bangkok, 10330 Thailand
Phone: 662 651 9273 to 7
Fax: 662 651 9278
Email: janya.limmanee@publicitas.com
South Africa
Publicity Project Management
Rivonia Village, 3Mutual Road, Rivonia
PO Box 78811, Sandton 2146
South Africa
Phone: 27 11 803 8211
Fax: 27 86 503 3237
Email: mike@worldmediaonline.co.za
Dubai
Vivienne Davidson
Intermedia, Commercial Centre- Safa Park Sheikh Zayed Road
PO Box 22857
Dubai
Phone: 9714 342 2112
Fax: 9714 342 1896
Email: administration@intermediagulf.com

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