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The Newcastle Herald


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Brand Overview
The Herald is a tabloid morning newspaper published Monday to Saturday and is the only Newcastle-based newspaper serving the entire Hunter and Central Coast regions, six days a week.
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The newspaper has a long affinity and readership involvement with the people of the NSW Hunter Region. Six days a week, The Herald covers local, state, and national news, along with world news, sport and business.
The Herald delivers substantial reach - the latest readership figures were 183,000 on Saturdays and 122,000 Monday to Friday - and is extremely cost effective.
The Herald Classifieds are the only classifieds published six days a week across the region.

Readership

Monday - Friday: 122,000

Saturday: 183,000

Source: Roy Morgan Research, December 2010

Circulation

Monday - Saturday: 48,100 +

Source: Audit Bureau of Circulation, June 2011

Suburbs: covering over 31,011 square kilometres and 13 local government areas including Newcastle, Lake Macquarie, Cessnock, Maitland, Port Stephens, Great Lakes, Dungog, Gloucester, Singleton, Muswellbrook, Scone, Merriwa and Murrurundi

Audience
The population of The Hunter region is estimated at 589,000 (2006 census) and the Hunter accounts for approximately 9% of the state's population.
Approximately 56% of the Hunter's population reside in the lower Hunter local government areas of Newcastle and Lake Macquarie. The most populous local government areas in the Hunter region are Lake Macquarie 189,196 persons (2004 figures) and Newcastle 145,633
(Source - HVRF Newcastle & the Hunter 2005-2006 report.)
Overview
The Herald is a tabloid-format morning newspaper published Monday to Saturday. It is the only Newcastle-based newspaper serving the entire Hunter Region and the Central Coast, six days a week.
Readership

The Herald is the only six-day-a-week local newspaper in the Hunter.

Monday to Friday: 122,000

Saturday: 183,000

Source: Ray Morgan Readership Survey December 2010

Profile
Newcastle Newspapers Media Guide
Newspapers Circulation & Readership
Circulation

Monday - Saturday: 48,100 +

Source: Audit Bureau of Circulation, June 2011

Suburbs: covering over 31,011 square kilometres and 13 local government areas including Newcastle, Lake Macquarie, Cessnock, Maitland, Port Stephens, Great Lakes, Dungog, Gloucester, Singleton, Muswellbrook, Scone, Merriwa and Murrurundi

 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rates effective 1 July 2011
For more details, the rate cards for advertising in The Newcastle Herald are available as PDF (portable document format) files, which can be downloaded to your computer, viewed with Acrobat Reader*, and printed as necessary. Please click on the links at the bottom of this page.
Display Rates

CodeModular NameSize (D x W)Mon-Friday (ex GST)Mon-Friday (inc GST)Saturday (ex GST)Saturday (inc GST)
Rate per single module$308.28$339.11$378.58$416.44
T88Double Page Spread374 x 549 mm$19,729.60$21,702.56$24,228.80$26,651.68
T84Tabloid Full page374 x 259.6mm$9,864.80$10,851.28$12,114.40$13,325.84
T44Tabloid 1/2 Horizontal186 x 259.6mm$4,932.40$5,425.64$6,057.20$6,662.92
T24Tabloid 1/4 horizontal92 x 259.6mm$2,466.20$2,712.82$3,028.60$3,331.46
T22Tabloid 1/8 page92 x 128.8mm$1,233.10$1,356.41$1,514.30$1,665.73
T12Tabloid 1/2 Strip45 x 128.8mm$616.55$678.21$757.15$832.87
T11Tabloid 1/32 Page45 x 63.4mm$308.28$339.11$378.58$416.44
T14Tabloid 1/8 Strip45 x 259.6mm$1,233.10$1,356.41$1,514.30$1,665.73
T82Tabloid 1/2 Vertical374 x 128.8mm$4,932.40$5,425.64$6,057.20$6,662.92
T81Tabloid 1/4 Vertical374 x 63.4mm$2,466.20$2,712.82$3,028.60$3,331.46
T42Tabloid 1/4 Page186 x 128.8mm$2,466.20$2,712.82$3,028.60$3,331.46
T41Tabloid 1/2 Tower186 x 63.4mm$1,233.10$1,356.41$1,514.30$1,665.73
T21Tabloid 1/16 page92 x 63.4mm$616.55$678.21$757.15$832.87
T34Tabloid 35% Strip139 x 259.6mm$3,699.30$4,069.23$4,542.90$4,997.19
T1H4Tabloid 18% Strip70 x 259.6mm$1,849.65$2,034.62$2,271.45$2,498.60
T31Tabloid 3/8 Tower139 x 63.4mm$924.83$1,017.31$1,135.73$1,249.30
T51Tabloid 5/8 Tower233 x 63.4 mm$1,541.38$1,695.52$1,892.88$2,082.17
T64Tabloid 3/4 Horizontal280 x 259.6mm$7,398.60$8,138.46$9,085.80$9,994.38
T63Tabloid Junior Tabloid280 x 194.2mm$5,548.95$6,103.85$6,814.35$7,495.79
T62Tabloid Double Tower280 x 128.8mm$3,699.30$4,069.23$4,542.90$4,997.19
T61Tabloid 3/4 Tower280 x 63.4mm$1,849.65$2,034.62$2,271.45$2,498.60
T83Tabloid 3/4Vertical374 x 194.2mm$7,398.60$8,138.46$9,085.80$9,994.38
T43Tabloid Block186 x 194.2mm$3,699.30$4,069.23$4,542.90$4,997.19
T23Tabloid 1/2 Block92 x 194.2mm$1,849.65$2,034.62$2,271.45$2,498.60
T32Tabloid 3/8 Double Tower139 x 128.8mm$1,849.65$2,034.62$2,271.45$2,498.60
2011-2012
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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
Rate Card
Online Rates
Specs & Deadlines
Contact your local customer service office  
Specifications
For detailed specifications, Click Here.
Deadlines
Verbal bookings must be confirmed in writing.
Deadlines will be brought forward in the lead up to public holidays, so please check with your representative for specific deadlines.
Special publication and magazines have earlier deadlines also; please check with us direct on (02) 4979 5000 or contact the representative in your state.
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Herald Display
SectionBooking DeadlinePrint ready copy
Early General News 1pm two days prior4pm 2 days prior
Mid week Property1pm Monday 4pm 2 days prior
Mid week Drive1pm Monday 4pm 2 days prior
TV Guide 1pm Friday prior1pm Monday
Saturday Drive, H21pm Tuesday1pm Wednesday
Saturday Property1pm Tuesday1pm Wednesday
Weekender1pm Friday prior1pm Monday
Saturday Features 1pm Monday 1pm Wednesday
Saturday Employment1pm Thursday4pm Thursday
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Herald Classifieds
SectionLinage booking deadlineClass Display booking
General Classifieds 5.30pm the day prior
Saturday Motors7pm Thursday
Saturday Property10am Thursday
Saturday Employment5pm Friday1pm Thursday
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Useful Information
You’ll need the PDF reader to view PDF’s download acrobat reader
Modular Specifications
Fairfax Advertising Terms and Conditions
Sections
The Herald has many popular sections that appeal to a broad cross-section of readers. This gives advertisers the choice of speaking to a general audience or targeting their message to specific readership areas.
To find out more about sections - To find out more aout sections -
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Table Sections Header
Title
Show All
Mon
Select
Tues
Select
Wed
Select
Thur
Select
Fri
Select
Sat
Select
Sun
Select
News (EGN)
H2 Review
Hunter Business
Personal Finance
Sport
Junior Sport
The Form
League Liftout
90 Minutes
Live
Topics
TV magazine
Good Taste
Rise
Travel
Weekender
Domain
Drive
My Career
School News
Show all sections
Categories
The Herald covers a broad range of categories within its pages daily. From leading local news and comprehensive national and international news, Sport and Business to the informative with employment and education. These are enhanced daily by weekly run of book sections (please see Sections information).

Browse through from our categories below to find which one is most suitable:
News
Business
Sport
Arts and Entertainment
Lifestyle
Property
Motoring
Employment and Education
Features & Reports
To negotiate your best rates, contact your Sales Executive  
The Newcastle Herald publishes a number of special publications and features throughout the year on many topics including Education, Travel, Entertainment, Home & Living, Careers, Sports and Retail.

The Newcastle Herald also covers an extensive range of topics throughout its regular advertising features.

From features on the mind and body to children and pets, home improvements and entertainment guides, The Herald has it covered.

Appealing to a broad range of reader interests, advertising features are editorially supported and allow for a comprehensive look at what's new in products and services available in a range of topics.

Browse through from our categories below to find which one is most suitable:

Magazines and Special Features
Research
To negotiate your best rates, contact your Sales Executive  
For up to date research statistics, please contact us direct on (02) 4979 5000 or the local representative in your state.

Download a range of Research/Attitude Papers for The Newcastle Herald
Contacts
The Newcastle Herald is located at 28-30 Bolton Street, Newcastle.

The Newcastle Herald is a regional arm of Fairfax publications and has representation in each state. State contact details can be found below.

To contact the Newcastle Herald for all enquiries please phone (02) 4979 5000 or 131 696.

Address

28-30 Bolton Street
PO Box 510 NSW 2300
Phone: 02 4979 5000
Fax: 02 4979 5588

Download

Full Contact List
Sydney

Ad Sales Connect
Suite 4, 47A Penrose Street NSW 2066
Phone: (02) 9420 1777
Fax: (02) 9420 1788
Email: jstride@adsalesconnect.com.au
Brisbane

Fairfax Media
Level 1, 167 Eagle Street, QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Melbourne

Cameron Media Sales
Suite G02, 12 Cato St VIC 3122
Phone: (03) 9822 5188
Fax: (03) 9822 6933
Adelaide

Fairfax Media
124 Franklin Street SA 5000
Phone: (08) 8212 1212
Fax: (08) 8212 1210
Perth

Fairfax Media
Level 1, 40 Kings Park Road WA 6005
Phone: (08) 9481 3171
Fax: (08) 9481 4228

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