Overview

The Melbourne Times Map

Advertising in The Melbourne TImes

Since 1971 The Melbourne Times has been the voice of its community with a vigorous and direct approach to its reporting, a strongly followed opinion and letters section an entertaining read and a firm commitment to fostering the arts.

Its fearless approach and community participation has earnt the paper industry awards, and is reflected by staunch reader loyalty.

As well as breaking news stories, The Melbourne Times has the best coverage of real estate in the inner northern area with a separate section devoted to property.

http://melbournetimes.newspaperdirect.com

Publication Overview

Circulation: 90,163*

*Source: CAB Audit Oct 09 - Mar 10

Published Wednesday
(Code: TMT)

Delivery Summary:

Abbotsford	3067
Alphington	3078
Brunswick	3056
Brunswick East	3057
Brunswick West	3055
Carlton	3053
Carlton North	3054
Clifton Hill	3068
Collingwood	3066
East Melbourne	3002
Fairfield	3078
Fitzroy	3065
Fitzroy North	3068
Flemington	3031
Kensington	3031
Kensington Banks	3031
Northcote	3070
North Melbourne	3051
Parkville	3052
Preston	3072
Reservoir	3073
Richmond	3121
Thornbury	3071
West Melbourne	3003
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Wednesday)

The advertising rates for The Melbourne Times can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.

For further information contact our Central Office:
Sales: glossads@fairfax.com.au
Editorial: newsroom@fairfax.com.au
tel: (03) 8667 4700
fax: (03) 1300 305 856
Address: 655 Collins St, Docklands, VIC, 3008

Agency Representative: Edwina Sahhar - Senior Agency Account Manager
tel: (03) 8667 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Size	Casual Rates
DPS (GST Ex)	$10,849.00
DPS (GST In)	$11,933.90
Full Page (GST Ex)	$5,967.00
Full Page (GST In)	$6,563.70
1/2 Page (GST Ex)	$3,255.00
1/2 Page (GST In)	$3,580.50
16 Units (GST Ex)	$2,215.00
16 Units (GST In)	$2,436.50
1/4 Page (GST Ex)	$1,695.00
1/4 Page (GST In)	$1,864.50
8 Units (GST Ex)	$1,198.00
8 Units (GST In)	$1,317.80
6 Units (GST Ex)	$904.00
6 Units (GST In)	$994.40
4 Units (GST Ex)	$599.00
4 Units (GST In)	$658.90
2 Units (GST Ex)	$300.00
2 Units (GST In)	$330.00
Insert Rates:
$74.00 (GST Ex) per 1,000 up to 8 (A4) pages
$81.40 (GST In) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Opposite Contents Page	15%
Contents Page Strip	25%
Back Cover	30%
Specified Positions	10%
Classifieds Rates (GST inc.):
Rate per column cm (min 3cms) 1-3 weeks	$25.98
Rate per column cm (min 3cms) 13-51 weeks	$23.39
Rate per line (Min 4 lines) 1-12 weeks	$7.45


Rates are effective until June 2010.

Downloads

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	Advertising T&C's
	The Melbourne Times Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 8667 4700
East Office 03 9238 7777 and West Office 03 8318 5777

The Melbourne Times Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Tuesday 11.00am (8 days prior)
Supplied material	Wednesday 5.00pm

Real Estate Deadlines
Bookings	Tuesday 3.00pm (8 days prior)
Supplied material	Thursday 4.00pm

Classified Deadlines
Trades	Monday 10.00am
Real Estate	Monday 10.00am
Auto	Monday 10.00am
Weddings & Celebrations	Monday 10.00am
All other classifieds	Monday 10.00am
Employment	Monday 10.00am

Conditions	Early deadlines apply to public holidays.

Downloads

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	Magazine Specs Download
	Classifieds Size and Mechanical Data

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing FCN mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. FCN is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Anton Hoffman
t: (03) 5979 3199
m: 0411 119 379
e: anton.hoffman@fairfaxmedia.com.au

Research

Please see the link below for The Melbourne Times Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including The Melbourne Times in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Statistics

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Circulation 93,163* *Source: CAB Audit Oct 09 - Mar 10	Readership 60,000 Source: Roy Morgan Readership Survey Apr 08 - Mar 10

Downloads

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Features

The Melbourne Times publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Regular sections in The Melbourne Times include:

Cover Story - In-depth and engaging report on local issues, events and debates;

Profile - Interesting and entertaining interviews with local legends, celebrities and personalities;

Time Out - Film, theatre and music; meet the makers, read the reviews and understand the scene. In food, wine, bars, cafes, restaurants, galleries. The Melbourne Times gives you a taste of what is going on;

Drive - Our advertisers represent the quality brands of Europe, Asia, USA and Australia. Together with our editorial stories they provide insight to the Automotive Industry such as Dealerships, Auto Traders, Finance Companies, Accessories and Services;

Domain - The only place for buying and selling real estate;

Inside-Out - Regular editorial on design options for both indoor and out door spaces;

The Look - Regular features on what's hot and what's not in fashion today and the top tips on health and beauty.

Contacts

Fairfax Community Network - Central Office

655 Collins St, Docklands, VIC, 3008

tel: (03) 8667 4700
fax: 1300 305 856

Chief of Staff - News

name: Christie Peucker
e: newsroom@fairfax.com.au
t: (03) 8667 4700
f: 1300 305 856

Agency Representative - Senior Agency Account Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: (03) 8667 2203

Acting Editor

name: Dan Stock
e: dan.stock@fairfax.com.au
t: (03) 8667 4700
f: 1300 305 856

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 8667 4766
f: 1300 305 856

Divisional Sales Manager

name: Ben Auchettl
e: ben.auchettl@fairfax.com.au
t: (03) 8667 4817
f: 1300 305 856

Distribution Manager

name: Neale Heard
e: neale.heard@fairfax.com.au
t: (03) 8667 4812
f: 1300 305 856

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: 1300 305 856

Distribution Enquiries

email: fcnvic_distribution@jfh.com.au
t: (03) 5970 4842

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Fairfax Community Network - Interstate Agency Representatives
VIC Edwina Sahhar Senior Agency Account Manager t: (03) 8667 2203 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: (02) 9252 3476 e: jellem@publicitas.com
WA Liz Molyneux Fairfax Media Publications Pty Ltd t: (08) 9327 4802 e: lmolyneux@fairfaxmedia.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: (08) 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: (07) 3308 1100 e: jbatzloff@mail.fairfax.com.au