Overview

The Mail/Altona-Laverton Mail/Williamstown Advertiser Map

Advertising in the The Mail, Altona-Laverton Mail and Williamstown Advertiser

The Mail, Altona-Laverton Mail and Williamstown Advertiser circulating in Melbourne's inner West are well respected within the communities they serve for their accurate coverage of local news and community issues.

The Altona-Laverton Mail and Williamstown Advertiser both circulate in the Cities of Hobsons Bay and Wyndham, and The Mail circulates in the City of Maribyrnong. These cities typify multicultural Australia with large numbers of residents born overseas from more than 135 different countries and speaking more than 80 languages.

http://altonalavertonmail.newspaperdirect.com

http://williamstownadvertiser.newspaperdirect.com

Publication Overview

Circulation: 58,386*

*Source: CAB Audit Oct 09 - Mar 10

Published Wednesday
(Code: FMA)

Delivery Summary:

Altona	3018
Altona Meadows	3028
Altona North	3025
Brooklyn	3012
Footscray	3011
Footscray West	3012
Kingsville	3012
Laverton	3028
Maidstone	3012
Maribynong	3032
Newport	3015
Seddon	3011
Spotswood	3028
Williamstown	3016
Yarraville	3013
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Wednesday)

The advertising rates for The Mail/ Altona-Laverton Mail/ Williamstown Advertiser can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.

For further information contact our Airport West Office:
Sales: mailads@fairfax.com.au
Editorial: fcnvic_mail@fairfax.com.au
tel: (03) 8318 5777
fax: (03) 8318 5734
Street address: 12 Howes Street, Airport West
Postal address: PO Box 740, Airport West, VIC, 3042

Agency Representative: Edwina Sahhar - Senior Agency Account Manager
tel: (03) 8667 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Size	Casual Rates
Single Module (GST Ex)	$139.00*
Single Module (GST In)	$152.90*
Full Page - MONO (GST Ex)	$4,576.00
Full Page - MONO (GST In)	$5,033.60
1/2 Page - MONO (GST Ex)	$2,288.00
1/2 Page - MONO (GST In)	$2,516.80
1/4 Page - MONO (GST Ex)	$1,144.00
1/4 Page - MONO (GST In)	$1,258.00
Colour:
Spot Colour (GST Ex)	$195.00 per colour
Spot Colour (GST In)	$214.50 per colour
Full Colour (GST Ex)	$440.00
Full Colour (GST In)	$484.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Front Page	POA
Prior to Page 15	30%
Annual Spend Discount:
3%	$5,250.00
8%	$10,500.00
13%	$21,000.00
18%	$42,000.00
25%	$63,000.00
30%	$105,000.00
Classifieds Rates (GST inc.):
Rate per column cm (min 3cms) 1-3 weeks	$10.70
Rate per column cm (min 3cms) 13-51 weeks	$9.54
Rate per line (Min 4 lines) 1-12 weeks	N/A


*Minimum purchase 2 modules.
Rates are effective until June 2010.

Downloads

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	Advertising T&C's
	The Mail/Altona-Laverton Mail/Williamstown Advertiser Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 8667 4700
East Office 03 9238 7777 and West Office 03 8318 5777

The Mail/ Altona-Laverton Mail/ Williamstown Advertiser Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Friday 1.00pm
Supplied material	Monday 4.00pm

Real Estate Deadlines
Bookings	Friday 10.00am
Supplied material	Monday 4.00pm

Classified Deadlines
Trades	Monday 5.00pm
Real Estate	Tuesday 1.00pm
Auto	Monday 5.00pm
Weddings & Celebrations	Monday 5.00pm
All other Classifieds	Tuesday 1.00pm

Conditions	Early deadlines apply to public holidays.

Downloads

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	Newspaper Specs Download
	Classifieds Size and Mechanical Data

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing FCN mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. FCN is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Anton Hoffman
t: (03) 5979 3199
m: 0411 119 379
e: anton.hoffman@fairfaxmedia.com.au

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Research

Please see the link below for the The Mail/ Altona-Laverton Mail/ Williamstown Advertiser Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including The Mail/ Altona-Laverton Mail/ Williamstown Advertiser in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Statistics

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Circulation 58,386* *Source: CAB Audit Oct 09 - Mar 10	Readership 62,000 Source: Roy Morgan Readership Survey Apr 08 - Mar 10

Downloads

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Features

The Mail/ Altona-Laverton Mail/ Williamstown Advertiser publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

The cities in which the papers circulate hold many annual events, which are supported by the papers including:

- Big West Festival;

- Williamstown Festival;

- Yarraville Festival.

Regular sections in The Mail, Altona-Laverton Mail and Williamstown Advertiser include:

Insite - entertainment section featuring reviews, restaurants and other things of general interest;

Drive - from new cars to used cars and everything in between;

Domain - the leading market place to advertise your home or to find the perfect house;

Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between.

Contacts

Fairfax Community Network - Airport West Office

Street address: 12 Howes Street, Airport West, VIC
Postal address: PO Box 740, Airport West, VIC, 3042

tel: (03) 8318 5777
fax: (03) 8318 5736

Divisional Editor

name: Eugene Duffy
e: eduffy@fairfaxmedia.com.au
t: (03) 8318 5777
f: (03) 8318 5736

Agency Representative - Victorian Senior Agency Account Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: (03) 8667 2203

Sales Manager

name: Ben Sutton
e: benjamin.sutton@fairfaxmedia.com.au
t: (03) 8318 5710
f: (03) 8318 5736

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 8667 4766
f: 1300 305 856

Regional Sales Manager

name: Frank Magnabosco
e: frank.magnabosco@fairfaxmedia.com.au
t: (03) 8318 5725
f: (03) 8318 5736

Distribution Manager

name: Neale Heard
e: neale.heard@fairfax.com.au
t: (03) 8667 4812
f: 1300 305 856

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: 1300 305 856

Distribution Enquiries

email: fcnvic_distribution@jfh.com.au
t: (03) 5970 4842

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Fairfax Community Network - Interstate Agency Representatives
VIC Edwina Sahhar Senior Agency Account Manager t: (03) 8667 2203 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: (02) 9252 3476 e: jellem@publicitas.com
WA Liz Molyneux Fairfax Media Publications Pty Ltd t: (08) 9327 4802 e: lmolyneux@fairfaxmedia.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: (08) 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: (07) 3308 1100 e: jbatzloff@mail.fairfax.com.au