Brand Overview

About The Guide

The Guide, The Sydney Morning Herald’s authoritative television section, has merged with The Sun-Herald’s comprehensive television magazine to create the best program guide in Australian newspapers.

Still known as The Guide, the new 28-page magazine will be inserted into The Sun-Herald on Sunday while also being available to readers as an optional section with The Sydney Morning Herald Monday edition.

Readership

The Sydney Morning Herald (Monday - Friday): 717,000

The Sun-Herald Readership: 1,064,000

Source: Roy Morgan Research, December 2011

Circulation

The Sydney Morning Herald (Monday - Friday): 189,803

The Sun-Herald Circulation: 410,407

Source: Audit Bureau of Circulations, September 2011

Audience

The Sydney Morning Herald and The Sun-Herald's readership is largely made up of affluent and educated readers. Our resonance with this demographic is one of our key points of difference with The Daily Telegraph and The Sunday Telegraph.

Readers of The Sydney Morning Herald and The Sun-Herald love to experience all that life has to offer. They have income to support their active lifestyles, and often look to The Sydney Morning Herald and The Sun-Herald for ideas and inspiration on the best ways to enjoy their leisure time.

Overview

Our loyal and dedicated audience read The Sydney Morning Herald weekday edition on average 52 minutes* and The Sun-Herald on average for 43 minutes.

Readers of The Sydney Morning Herald and The Sun-Herald are more likely than the average population to have a degree, earn a personal income over $100,000 per annum and feel financially stable at the moment.

Sources: *SMH Unique Connections Research, 2008. #The Sun-Herald Retail Reader Study, 2010.

Readership

The Sydney Morning Herald (Monday - Friday): 717,000

The Sun-Herald Readership: 1,064,000

Source: Roy Morgan Research, December 2011

Profile


	The Sun-Herald Readership Profile

Circulation

The Sydney Morning Herald (Monday - Friday): 184,613

The Sun-Herald Circulation: 406,470

Source: Audit Bureau of Circulations, December 2011

Rates

To negotiate your best rates, contact your Sales Executive

View the snap shot of the rates below. For further information about advertising rates, please contact your local advertising representative.

Rates

Please note that information contained may be subject to change without notice. download the detailed rate card here

Rates	Casual ex GST	Casual inc GST
Full Page	$20,000	$22,000
Half Page Horizontal	$12,000	$13,200
Quarter Page	$7,000	$7,700
Front Page^	$5,000	$5,500

^Min 12 consecutive insertions.

Requested preferred position: 25% loading.

Deadlines & Specs

Any Questions? Call our customer service

The Guide magazine specifications and Terms & Conditions are available as a PDF (portable document format) file, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary. Please note that information contained here may be subject to change without notice.

	The Guide Technical Specifications
	Fairfax Advertising Terms and Conditions

Contacts

Below is a list of all relevant contact numbers.

NSW
Level 3
1 Darling Island Road
Pyrmont
NSW 2009
Phone: (02) 9282 3404

VIC
655 Collins Street
Docklands VIC 3008
Phone: (03) 9601 2382

QLD
Level 6
340 Adelaide Street
Brisbane
QLD 3000
Phone: (07) 3835 7500

SA
124 Franklin Street
Adelaide
SA 5000
Phone: (08) 8210 1112

WA
A15 Level 2
435 Roberts Road
Subiaco
WA 6008
Phone: (08) 9423 8903
Fax: (08) 9423 8922