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the(melbourne)magazine

Brand Overview

About the(melbourne)magazine

Like Melbourne, the(melbourne)magazine is stylish, vibrant and intelligent.

the(melbourne)magazine is a showcase and a resource for everything Melbourne people love about their city. It’s about the issues that affect them, where they shop, what they wear, the food and wine they love, the places they go, the entertainment they enjoy and the people that make it happen.

Offering a striking combination of strong editorial and bold design, drawing on the writing and photographic talents of The Age and Melbourne’s best contributors, the(melbourne)magazine is unlike any other publication in the Melbourne market combining substance with style for discerning readers who want an essential guide to Australia's most vibrant cities.

Readership

Readership: 194,000

Source: Roy Morgan Research, December 2011

Circulation

Circulation: 167,106

Source: Audit Bureau of Circulations, December 2011

Audience

Readers of the(melbourne)magazine are a highly desirable group of discerning consumers who are difficult to reach via other media.

Overview

Readers of the(melbourne)magazine are:

• evenly skewed - male and female

• living in inner city or central Melbourne

• members of the AB socio-economic quintile

• business decision makers and professionals

• earning above average disposable income

Readership

Readership: 194,000

Source: Roy Morgan Research, December 2011

Profile


	Readership Profile
	Media Kit

Circulation

Circulation: 167,106

Source: Audit Bureau of Circulations, December 2011

Rates

To negotiate your best rates, contact your Sales Executive

the(melbourne)magazine rate card is available as a PDF (portable document format) file, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

Please note that information contained may be subject to change without notice.

Rates effective 1 July 2011

View the snap shot of the Full and Double page spread rates below. For all other sizes please download the rate card.

For further information about advertising rates, please contact your local advertising representative.

download the detailed rate card here

theage(melbourne)magazine	Rates ex GST	Rates inc GST
National
Full Page	$29,843	$32,828
DPS	$56,716	$61,133
Melbourne
Full Page	$12,849	$14,134
DPS	$24,416	$26,858
Sydney
Full Page	$18,254	$20,079
DPS	$34,675	$38,145

Note: Cost based on Casual Rates.

Insert rate card

download the detailed rate card here

Deadlines & Specs

Any Questions? Call our customer service

the(melbourne)magazine deadlines, specifications and Terms & Conditions are available as a PDF (portable document format) file, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

Please note that information contained here may be subject to change without notice.

	the(melbourne)magazine deadlines
	the(melbourne)magazine Technical Specifications
	the(melbourne)magazine Insert Specifications

Regular Sections

the(melbourne)magazine has the best in fashion, beauty, food, wine, home design, entertainment and technology; showcases some of the country's most outstanding writers and photographers and is an unmatched environment for advertisers to reach a sophisticated AB audience.


Fashion From beautiful arcades to famous shopping precincts, Melbourne offers lovers of fashion an array of exciting shopping experiences. the(melbourne)magazine keeps readers abreast of the latest directions in fashion and accessories with beautiful photo spreads, product pages and wardrobe workshops. Catering to readers who appreciate quality and design, the(melbourne)magazine provides fashion coverage for an audience with the spending power to invest in style.

Beauty the(melbourne)magazine keeps readers well informed about how to look their best, with pages devoted to healthy living, grooming tips, the latest products and where to indulge or be pampered. Our readers expect cutting edge presentation in every aspect of their lives - they want and invest in the best.

Food Melbourne has a well deserved reputation for the diversity and quality of the culinary experience it offers. Each month, the(melbourne)magazine keeps readers abreast of what's in season and how best to enjoy it - whether eating out or at home. Well respected Age restaurant reviewer, John Lethlean, brings his extensive knowledge and engaging writing to the magazine's coverage of restaurants and food, exploring the best Melbourne has to offer. Our readers are passionate about food and are significantly more likely compared to the population average to have recently dined out, visited a local cafe or hosted a dinner party.

Wine Perfectly matching Melbourne's reputation as the food capital is our love affair with wine. Whether it's local or international varieties, our wine expert, Tim White, keeps readers updated on what to drink now and what to cellar. We'll also drop into Melbourne's best BYO restaurants and see what wine diners are bringing to the table. Not surprisingly, readers of the(melbourne)magazine a significantly above average consumers of alcoholic beverages.

Interiors Regardless of whether it's a haven from the demands of work or central to their social lives, for readers of the(melbourne)magazine the home is an important place. Each month, our design experts provide readers with inspirational ideas about how to create the perfect living space - both inside the home and outdoors. We also profile some of the most interesting homes, apartments and gardens in Melbourne and the people behind them.

Entertainment Melbourne is a vibrant, interesting and entertaining city and our readers want to know what's on now and what's coming in the future. Whether it's live music, ballet, opera, theatre or exhibitions, the place to find it is Box Office, the(melbourne)magazine's arts and entertainment section. Box Office covers the must see events of the month and includes profiles of the most exciting artists and productions.

Special Issues

the(melbourne)magazine has a number of special issues each year.

For more information please find below the upcoming Special Issues and Calendar for 2012.

	2012 Special Issue
	The Fashion Issue
	The Travel Issue
	Home + Design Issue
	The Food Issue
	The ultimate Christmas gift guide
	The Top 100 Issue

Research

Fairfax strives to be at the forefront of the media marketplace knowledge.

We are continually developing and mounting proprietary research initiatives to learn more about our readers, their relationships with both our media assets and media in general.

To assist us to provide the most compelling and strategic insights to the Australian media and advertising industry, we utilise syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research etc.

Fairfax also has an ongoing commitment to provide effectiveness research for our advertisers' campaigns.

For information or for a copy of the presentation please contact us on (02) 9282 2104.

Contacts

Below is a list of all relevant contact numbers.

NSW
Level 3
1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2707
Fax: (02) 9282 1748

VIC
655 Collins Street
Docklands VIC 3008
Phone: 03) 8667 3105
Fax: (03) 9601 2929

QLD
Level 6
340 Adelaide Street
Brisbane
QLD 4000
Phone: (07) 3835 7500
Fax: (07) 3835 7529

SA
124 Franklin Street
Adelaide
SA 5000
Phone: (08) 8210 1112
Fax: (08) 82121210

WA
A15 Level 2
435 Roberts Road
Subiaco
WA 6008
Phone: (08) 9423 8903
Fax: (08) 9423 8922