Overview

Peninsula Weekly Mornington/ Western Port Weekly - Map

Advertising in Peninsula Weekly Mornington/ Western Port Weekly

Launched in 1984, Peninsula Weekly Mornington and Western Port Weekly are well established and known as newspapers “with the community at heart”.

The publications embody and embrace the communities they serve – and provides an attractive medium to carry advertisers’ messages into households and business.

The publications have received awards and commendations for journalism, photography, advertising campaigns and community service projects. We see the accolades as signposts to our commitment to community and family values.

www.peninsulaweekly.com.au

www.westernportweekly.com.au

Publication Overview

Circulation: 40,975 *

* Source: CAB Audit Sep 11

Published Wednesday
(Code: MPI)

Delivery Summary:

Balnarring	3926
Baxter	3911
Bittern	3918
Blairgowrie	3942
Crib Point	3919
Dromana	3936
Flinders	3929
Hastings	3915
McCrae	3938
Mornington	3931
Mt Martha	3934
Point Leo	3916
Portsea	3944
Red Hill	3937
Rosebud	3939
Rye	3941
Safety Beach	3936
Shoreham	3916
Somers	3927
Somerville	3912
Sorrento	3943
Tootgarook	3941
Tyabb	3913
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Wednesday)

The advertising rates for Peninsula Weekly Mornington/ Western Port Weekly can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until 30 June 2012.

Please note these rates are a guide only and relate to retail advertising. To ensure up to date competitive rates, please contact your account manager.

For further information contact our Mornington Office:
Sales: fcnvic_hastsales@fairfax.com.au
Editorial: peninsulanews@yourweekly.com.au
tel: (03) 5970 4800
fax: (03) 5970 4833
Address: Suite 2, 10 Blamey Place, Mornington, VIC, 3931

Agency Representative: Fiona Jensen - Agency Sales Support Manager
tel: (03) 8667 2133 or email: fcnagency@fairfax.com.au

Peninsula Weekly Mornington/ Western Port Weekly - Advertising Rates

Size	Casual Rates
Full Page (GST Ex)	$2,076.00
Full Page (GST In)	$2,283.60
1/2 Page (GST Ex)	$1,038.00
1/2 Page (GST In)	$1,141.80
1/4 Page (GST Ex)	$519.00
1/4 Page (GST In)	$570.90
1/8 Page (GST Ex)	$260.00
1/8 Page (GST In)	$286.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial distribution runs are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Front Page	POA
Prior to Page 15	30%
Annual Spend Discount:
3% (GST Ex)	$5,250.00
3% (GST In)	$5,775.00
8% (GST Ex)	$10,500.00
8% (GST In)	$11,550.00
13% (GST Ex)	$21,000.00
13% (GST In)	$23,100.00
18% (GST Ex)	$42,000.00
18% (GST In)	$46,200.00
25% (GST Ex)	$63,000.00
25% (GST In)	$69,300.00
30% (GST Ex)	$105,000.00
30% (GST In)	$115,500.00
Classifieds Rates (GST Ex):
Rate per column cm (min 3cms) 1-3 weeks	$11.03
Rate per column cm (min 3cms) 4-12 weeks	$10.48
Rate per column cm (min 3cms) 13-51 weeks	$9.93
Rate per column cm (min 3cms) 52+ weeks	$8.82
Rate per line (Min 4 lines) 1-12 weeks	$5.07
Rate per line (Min 4 lines) 13+ weeks	$4.56
Additional charges: +20% loading for Full Colour and +10% loading for Spot Colour.
For packages please call 13 24 25 or email classfcn@fairfax.com.au
Rates are effective until June 2011.

Downloads

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	Advertising T&C's
	Peninsula Weekly Mornington / Western Port Weekly Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 8667 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Peninsula Weekly Mornington/ Western Port Weekly - Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Friday 10.00am
Supplied material	Monday 12.00pm

Real Estate Deadlines
Bookings	Friday 10.00am
Supplied material	Monday 12.00pm

Classified Deadlines
Trades	Monday 2.30pm
Real Estate	Monday 2.30pm
Auto	Monday 2.30pm
Weddings & Celebrations	Monday 2.30pm
All other Classifieds	Monday 2.30pm

Conditions	Early deadlines apply to public holidays.

Downloads

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	Classifieds Size and Mechanical Data
	Newspaper Specs Download

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing Fairfax Weekly mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. Fairfax Community Network is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Benjamin Sutton
t: (03) 9238 7693

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Research

Please see the link below for the Peninsula Weekly Mornington/ Western Port Weekly Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including Peninsula Weekly Mornington/ Western Port Weekly in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Peninsula Weekly Mornington/ Western Port Weekly - Readership Statistics

Readership Facts** Percentage

Gender

Men 48%

Women 52%

Age

18-24 6%

25-49 33%

50+ 60%

Total 18 and Over 99%

Education Level

Have Diploma or Degree 31%

Household Income

$70,000 + 12%

Socio-Economic

AB Quintile 17%

Children in household 31%

Vehicle Ownership

Own 2 or more vehicles 64%

Intend to purchase a car in next 4 years 6%

Home Ownership

Own Home 45%

Activities in the past 3 months

Went to a BYO restaurant 22%

Went to a cafe for coffee or tea 50%

Went to a clothing store or boutique 58%

Went to a department store 60%

Used a computer in the home 70%


Circulation 40,615* *Source: CAB Audit Sep 10 - Mar 11	Readership **Source: Roy Morgan Readership Survey Oct 08 - Sep 10

Downloads

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Features

Peninsula Weekly Mornington/ Western Port Weekly publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Weekly publications Sales Representative who can advise you on upcoming opportunities, or alternatively the Fairfax Community Network Mornington Office on (03) 5970 4800.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Regular sections in Peninsula Weekly Mornington/ Western Port Weekly include:

Time Out: Find out what's new, upcoming and tried and tested in food and wine, music, theatre and the arts, galleries, festivals and community events.

Domain: This section goes to the heart of the local real estate market, providing current property news, information and latest listings. It's just what you're looking for.

Drive: This section showcases new and used vehicles, supported by reliable and comprehensive information.

Classifieds: The best place to find all trades and services and the premium location for local employment advertising and information.

Sport: Sport is one of the key hubs around which communities revolve and we have a long tradition of providing the best local coverage. The diverse range of sports featured from a wide level of competitions, complemented by quality photography provides more reasons to turn to the Weekly.

Contacts

Fairfax Community Network - Mornington Office

Suite 2, 10 Blamey Pl, Mornington, VIC, 3931

tel: (03) 5970 4800
fax: (03) 5970 4833

Editor

name: Sandra Bull
e: sandra.bull@fairfaxmedia.com.au
t: (03) 5970 4800
f: (03) 5970 4899

Distribution Enquiries

email: fcnvic_distribution@jfh.com.au
t: (03) 5970 4842

Sales Manager

name: Ricky Thompson
e: ricky.thompson@fairfaxmedia.com.au
t: (03) 5970 4824
f: (03) 5970 4899

Fairfax Community Classifieds

email: classifieds@yourweekly.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publications Director (East)

name: Ron Pittard
e: ron.pittard@fairfaxmedia.com.au
t: (03) 9238 7700
f: (03) 9238 7676

Distribution Manager

name: Neale Heard
e: neale.heard@fairfax.com.au
t: (03) 8667 4812
f: 1300 305 856

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: 1300 305 856

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Fairfax Community Network - Interstate Agency Representatives
VIC Fiona Jensen Agency Sales Support Manager t: (03) 8667 2133 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: (02) 9252 3476 e: jellem@publicitas.com
WA Jacinta Minchinton Fairfax Publications Pty Ltd t: (08) 9327 4800 e: jminchinton@fairfax.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: (08) 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: (07) 3308 1100 e: jbatzloff@mail.fairfax.com.au

Peninsula Weekly Mornington/Western Port Weekly

Publication Overview

Circulation: 40,975 *