Overview

Northern Weekly - Map

Advertising in Northern Weekly

In its short life, Northern Weekly has established itself into the lives of readers in this semi-rural community.

From struggling farmers to fire survivors and beyond, Northern Weekly has been reporting not just on the big events but on the snippets behind the scenes and plans for the future.

Northern Weekly covers stories from the political arena and the sports field, from the fashion stores to the real estate agencies. Whether readers are buying a house, thinking about their children’s education or wanting to know about council and government decisions that affect them, Northern Weekly is there for them.

www.northernweekly.com.au

Publication Overview

Circulation: 55,291*

*Source: CAB Audit Sep 11

Published Tuesday
(Code: NWK)

Delivery Summary:

Bundoora	3083
Doreen	3754
Epping	3076
Kingsbury	3083
Lalor	3075
Mernda	3754
Mill Park	3082
Reservoir	3073
South Morang	3752
Thomastown	3074
Whittlesea	3757
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Tuesday)

The advertising rates for Northern Weekly can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until 30 June 2012.

Please note these rates are a guide only and relate to retail advertising. To ensure up to date competitive rates, please contact your account manager.

For further information contact our Briar Hill Office:
Sales: northads@fairfax.com.au
Editorial: newsroom@fairfax.com.au
tel: (03) 9404 7333
fax: (03) 9404 7332
Address: Unit 8, 18 Sherbourne Road, Briar Hill, VIC, 3088

Agency Representative: Fiona Jensen - Agency Sales Support Manager
tel: (03) 8667 2133 or email: fcnagency@fairfax.com.au

Northern Weekly - Advertising Rates

Size	Casual Rates
DPS (GST Ex)	$5,659.00
DPS (GST In)	$6,224.90
Full Page (GST Ex)	$3,143.00
Full Page (GST In)	$3,457.30
1/2 Page (GST Ex)	$1,732.00
1/2 Page (GST In)	$1,905.20
1/4 Page (GST Ex)	$881.00
1/4 Page (GST In)	$969.10
1/8 Page (GST Ex)	$447.00
1/8 Page (GST In)	$491.70
Insert Rates:
$74.00 (GST ex.) per 1,000 up to 8 (A4) pages
$81.40 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial distribution runs are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Opposite Contents Page	15%
Contents Page Strip	25%
Back Cover	30%
Specified Positions	10%
Classifieds Rates (GST Ex):
Rate per column cm (min 3cms) 1-3 weeks	$7.14
Rate per column cm (min 3cms) 4-12 weeks	$6.78
Rate per column cm (min 3cms) 13-51 weeks	$6.43
Rate per column cm (min 3cms) 52+ weeks	$5.71
Rate per line (Min 4 lines) 1-12 weeks	$4.11
Rate per line (Min 4 lines) 13+ weeks	$3.80
Additional charges: +20% loading for Full Colour and +10% loading for Spot Colour.
For packages please call 13 24 25 or email classfcn@fairfax.com.au
Rates are effective until June 2011.

Downloads

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	Advertising T&C's
	Northern Weekly Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Northern Weekly - Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Friday 5.00pm (11 days prior)
Supplied material	Wednesday Midday

Real Estate Deadlines
Bookings	Friday 5.00pm
Supplied material	Wednesday 4.00pm

Classified Deadlines
Trades	Thursday 3.00pm
Real Estate	Thursday 3.00pm
Auto	Thursday 3.00pm
Weddings & Celebrations	Thursday 3.00pm
All other classifieds	Thursday 3.00pm

Conditions	Early deadlines apply to public holidays.

Downloads

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	Classifieds Size and Mechanical Data
	Magazine Specs Download

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing Fairfax Weekly mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. Fairfax Community Network is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Benjamin Sutton
t: (03) 9238 7693

Research

Please see the link below for the Northern Weekly Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including Northern Weekly in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Northern Weekly - Readership Statistics

Readership Facts**** Percentage/ Figure

Gender

Men 51%

Women 49%

Age

25-49 40%

Background

Born overseas 33%

Employment

Residents employed on a full time basis 52,495

Residents employed on a part time basis 22,349

Residents employed in a professional capacity 10,769

Residents employed in clerical administrative work 13,308

Residents employed in technical or trades roles 13,397

Household Income

The average weekly household income $1,033.00

Home Ownership

Residents own their house/land 24,805

Residents in the process of purchasing 22,063

Residents renting 13,312

Family

Families that have children 26,378

Families that do not have children 15,133


Circulation 55,414* *Source: CAB Audit Sep 10 - Mar 11	Readership 57,669# #Source: Publishers Estimate Apr 08 - Mar 10 ****Source: 2006 ABS Census data, postal areas 3083, 3754, 3076, 3075, 3082, 3752, 3074, 3757, 3073

Downloads

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Features

Northern Weekly publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Weekly publications Sales Representative who can advise you on upcoming opportunities, or alternatively the Fairfax Community Network Briar Hill Office on (03) 9404 7333.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Regular sections in Northern Weekly include:

Time Out: Find out what's new, upcoming and tried and tested in food and wine, music, theatre and the arts, galleries, festivals and community events.

Domain: This section goes to the heart of the local real estate market, providing current property news, information and latest listings. It's just what you're looking for.

Drive: This section showcases new and used vehicles, supported by reliable and comprehensive information.

Classifieds: The best place to find all trades and services and the premium location for local employment advertising and information.

Inside & Out: Regular and reliable information on design options for both indoors and outdoors.

The Look: Contemporary information on trends in fashion, beauty, health and fitness.

Contacts

Fairfax Community Network - Briar Hill Office

Unit 8, 18 Sherbourne Road, Briar Hill, VIC, 3088

tel: (03) 9404 7333
fax: (03) 9404 7332

Chief of Staff - News

name: Dan Moss
e: newsroom@fairfax.com.au
t: (03) 8667 4700
f: 1300 305 856

Distribution Enquiries

email: fcnvic_distribution@jfh.com.au
t: (03) 5970 4842

Editor

name: Jane Hutchinson
e: jhutchinson@fairfaxmedia.com.au
t: (03) 8667 4700
f: 1300 305 856

Fairfax Community Classifieds

email: classifieds@yourweekly.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Sales Manager

name: Michael Oosterwyk
e: mailto:frank.tenace@fairfaxmedia.com.au
t: (03) 9404 7333
f: (03) 9407 7331

Production Supervisor

name: Nick Clayton
e: nick.clayton@fairfax.com.au
t: (03) 8667 4700
f: 1300 305 856

Real Estate Manager

name: George Stathakis
e: mailto:jonathan.walker@fairfaxmedia.com.au
t: (03) 9404 7333
f: (03) 9407 7331

Distribution Manager

name: Neale Heard
e: neale.heard@fairfax.com.au
t: (03) 8667 4812
f: 1300 305 856

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: 1300 305 856

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Fairfax Community Network - Interstate Agency Representatives
VIC Fiona Jensen Agency Sales Support Manager t: (03) 8667 2133 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: (02) 9252 3476 e: jellem@publicitas.com
WA Jacinta Minchinton Fairfax Publications Pty Ltd t: (08) 9327 4800 e: jminchinton@fairfax.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: (08) 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: (07) 3308 1100 e: jbatzloff@mail.fairfax.com.au