Overview

Moonee Valley Weekly Map

Advertising in the Moonee Valley Weekly

Since 1979 the Moonee Valley Weekly (previously titled Moonee Valley Community News) has been servicing the community. It is highly regarded for its ongoing coverage of local news, sport and entertainment.

Stretching from the northern boundary of Melbourne's Central Business district to Tullamarine, The City of Moonee Valley is home to The Melbourne Cup (Australia's most famous horse race) and the Moonee Valley Racecourse.

When it comes to advertising, businesses rely on the Moonee Valley Weekly, and it is the newspaper of choice for buyers and sellers of real estate and motoring.

http://mooneevalleycommunitynews.newspaperdirect.com

Publication Overview

Circulation: 52,330*

*Source: CAB Audit Oct 09 - Mar 10

Published Tuesday
(Code: CMV)

Delivery Summary:

Airport West	3042
Ascot Vale	3032
Avondale Heights	3034
Essendon	3040
Essendon North	3041
Flemington	3031
Gowanbrae	3043
Keilor	3036
Keilor East	3033
Keilor Park	3042
Kensington	3031
Moonee Ponds	3039
Niddrie	3042
Strathmore	3041
West Melbourne	3003
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Tuesday)

The advertising rates for Moonee Valley Weekly can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.

For further information contact our Airport West Office:
Sales: advocateads@fairfax.com.au
Editorial: fcnvic_advocate@fairfax.com.au
tel: (03) 8318 5777
fax: (03) 8318 5734
Street address: 12 Howes Street, Airport West
Postal address: PO Box 740, Airport West, VIC, 3042

Agency Representative: Edwina Sahhar - Senior Agency Account Manager
tel: (03) 8667 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Size	Casual Rates
Single Module (GST Ex)	$139.00*
Single Module (GST In)	$152.90*
Full Page - MONO (GST Ex)	$4,576.00
Full Page - MONO (GST In)	$5,033.60
1/2 Page - MONO (GST Ex)	$2,288.00
1/2 Page - MONO (GST In)	$2,516.80
1/4 Page - MONO (GST Ex)	$1,144.00
1/4 Page - MONO (GST In)	$1,258.40
Colour:
Spot Colour (GST Ex)	$195.00 per colour
Spot Colour (GST In)	$214.50 per colour
Full Colour (GST Ex)	$440.00
Full Colour (GST In)	$484.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Front Page	POA
Prior to Page 15	30%
Annual Spend Discount:
3%	$5,250.00
8%	$10,500.00
13%	$21,000.00
18%	$42,000.00
25%	$63,000.00
30%	$105,000.00
Classifieds Rates (GST inc.):
Rate per column cm (min 3cms) 1-3 weeks	$11.95
Rate per column cm (min 3cms) 13-51 weeks	$10.75
Rate per line (Min 4 lines) 1-12 weeks	$4.09


*Minimum purchase 2 modules.
Rates are effective until June 2010.

Downloads

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	Advertising T&C's
	Moonee Valley Weekly Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 8667 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Moonee Valley Weekly Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Wednesday 1.00pm
Supplied material	Friday 12.00pm

Real Estate Deadlines
Bookings	Tuesday 2.00pm
Supplied material	Thursday 4.00pm

Classified Deadlines
Trades	Friday 3.30pm
Real Estate	Friday 3.30pm
Auto	Friday 3.30pm
Weddings & Celebrations	Friday 3.30pm
All other Classifieds	Friday 3.30pm

Conditions	Early deadlines apply to public holidays.

Downloads

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	Newspaper Specs Download
	Classifieds Size and Mechanical Data

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing FCN mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. FCN is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Anton Hoffman
t: (03) 5979 3199
m: 0411 119 379
e: anton.hoffman@fairfaxmedia.com.au

Research

Please see the link below for the Moonee Valley Weekly Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Moonee Valley Weekly in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Statistics

Readership Facts** Percentage

Gender

Men 48%

Women 52%

Age

18-24 12%

25-49 41%

50+ 43%

Total 18 and Over 96%

Education Level

Have Diploma or Degree 39%

Household Income

$70,000 + 10%

Socio-Economic

AB Quintile 19%

Children in household 29%

Vehicle Ownership

Own 2 or more vehicles 43%

Intend to purchase a car in next 4 years 26%

Home Ownership

Own Home 45%

Activities in the past 3 months

Went to a BYO restaurant 37%

Went to a cafe for coffee or tea 58%

Went to a clothing store or boutique 64%

Went to a department store 77%

Used a computer in the home 85%


Circulation 52,330* *Source: CAB Audit Oct 09 - Mar 10	Readership 56,000 Source: Roy Morgan Readership Survey Apr 08 - Mar 10

Downloads

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Features

Moonee Valley Weekly publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

The City of Moonee Valley hosts many annual events that are supported by the Moonee Valley Weekly including:

- Moonee Valley Festival;

- The Spirit of Moonee Valley awards – November;

- Melbourne Cup Carnival – November.

Regular sections in the Moonee Valley Weekly include:

Entertainment- restaurant reviews, clubs and everything else;

Time Out - weekly round up of community based leisure activities;

Insite - restaurant reviews, clubs and everything else entertaining;

Drive - the complete guide to buying a new or used car, repair services and accessories;

Domain - everything you need to know about buying and selling real estate;

Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between.

Contacts

Fairfax Community Network - Airport West Office

Street address: 12 Howes Street, Airport West, VIC
Postal address: PO Box 740, Airport West, VIC, 3042

tel: (03) 8318 5777
fax: (03) 8318 5736

Divisional Editor

name: Eugene Duffy
e: eduffy@fairfaxmedia.com.au
t: (03) 8318 5777
f: (03) 8318 5736

Agency Representative - Victorian Senior Agency Account Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: (03) 8667 2203

Sales Manager

name: Ben Sutton
e: mooneeads@fairfax.com.au
t: (03) 8318 5777
f: (03) 8318 5736

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 8667 4766
f: 1300 305 856

Regional Sales Manager

name: Frank Magnabosco
e: frank.magnabosco@fairfaxmedia.com.au
t: (03) 8318 5725
f: (03) 8318 5736

Distribution Manager

name: Neale Heard
e: neale.heard@fairfax.com.au
t: (03) 8667 4812
f: 1300 305 856

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: 1300 305 856

Distribution Enquiries

email: fcnvic_distribution@jfh.com.au
t: (03) 5970 4842

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Fairfax Community Network - Interstate Agency Representatives
VIC Edwina Sahhar Senior Agency Account Manager t: (03) 8667 2203 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: (02) 9252 3476 e: jellem@publicitas.com
WA Liz Molyneux Fairfax Media Publications Pty Ltd t: (08) 9327 4802 e: lmolyneux@fairfaxmedia.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: (08) 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: (07) 3308 1100 e: jbatzloff@mail.fairfax.com.au