Brand Overview

The Sophisticated Traveller Magazine showcases the finest travel writing and photography, from home, the region and the rest of the world. It is published quarterly and hosted by Australia’s most respected daily business newspaper.

Editorial content from The Sophisticated Traveller edition of the New York Times Magazine allows The Australian Financial Review to deliver the range and quality of travel editorial that our readers seek, with a global scope.

Australian content is also featured including local hot spots for both travel and dining.

The Sophisticated Traveller is printed on quality high-gloss stock, delivering a rich, full colour environment. It is published quarterly in the Friday and Weekend edition of The Australian Financial Review.

Readership

Sophisticated Traveller has an unduplicated readership of 401,000 (Fri or Saturday readership of The Australian Financial Review).

Source: Roy Morgan Research, December 2009

Circulation

Sophisticated Traveller has a combined circulation of 161,998 (sum of M-F average and weekend circulation of The Australian Financial Review).

Source: Audit Bureau of Circulations, December 2009

Audience

Sophisticated Traveller is read by high-income and high net worth consumers with an average annual income of $219,250*, 51%* of whom went on holidays more than 3 times in the last 12months and spent an average of $13,200* on their last international trip.

Advertising in the Sophisticated Traveller allows unparalleled access into the luxury travel market.

Source: ST Reader Survey 2009

Overview

The Sophisticated Traveller was introduced in response to results from The Australian Financial Review Life & Leisure Reader Survey conducted in November 2003 in which readers expressed a committed interest in reading more about Travel - 41% said they would like to see more Travel editorial in L&L*.

Readership

Sophisticated Traveller has an unduplicated readership of 401,000 (Fri or Saturday readership of The Australian Financial Review).

Source: Roy Morgan December 2009

Profile


	Life & Leisure Reader Profile
	Sophisticated Traveller Media Kit
	Life & Leisure Media Kit
	ST Autumn Flyer - March 2010

Circulation

Sophisticated Traveller has a combined circulation of 161,998 (sum of M-F average and weekend circulation of The Australian Financial Review).

Source: ABC December 2009

Rates

To negotiate your best rates, contact your Sales Executive

Please contact your sales representative for further information on the Sophisticated Traveller rate card.

Sophisticated Traveller Rate Card 2009-2010

Rates subject to change

Please download the detailed rate card here

Luxury Magazine	Casual Rate	Casual Rate (incl. GST)	2x Rate	2x Rate (incl. GST)	4x Rate	4x Rate (incl. GST)	8x Rate	8x Rate (incl. GST)
DPSC	$37,000	$40,700.00	$35,150	$38,665.00	$31,450	$34,595.00	$24,050	$26,455.00
Full Page	$21,000	$23,100.00	$19,950	$21,945.00	$17,850	$19,635.00	$13,650	$15,015.00
Half Page	$12,000	$13,200.00	$11,400	$12,540.00	$10,200	$11,220.00	$7,800	$8,580.00
Junior Page	$12,000	$13,200.00	$11,400	$12,540.00	$10,200	$11,220.00	$7,800	$8,580.00
Third Page	$7,000	$7,700.00	$6,650	$7,315.00	$5,950	$6,545.00	$4,550	$5,005.00
Quarter Page	$5,500	$6,050.00	$5,225	$5,747.50	$4,675	$5,142.50	$3,575	$3,932.50
MODULE DIRECTORY	1x	3x	6x	9x	12x	26x	52x
70mm x 58mm	$1,000	$900	$800	$700	$600	$500	$400
70mm x 58mm (incl. GST)	$1,100.00	$990.00	$880.00	$770.00	$660.00	$550.00	$440.00

Please bear in mind that this rate card is a broad representation of the rate card and is subject to change. Please call your sales representative for further details.

Deadlines & Specs

Any Questions? Call our customer service

Please download the the below PDF for further information regarding the Sophisticated Traveller specs & deadlines.

	Sophisticated Traveller Deadlines
	Magazine Specifications

Regular Sections

Each issue - Spring, Summer, Autumn & Winter brings together the finest travel writing to reflect the season. From skiing in Japan to relaxing in the West Indian summer, Sophisticated Traveller brings to life the possibility of that dream vacation. Regular sections include:

- On the Move

- Fashion

- Property

- At Home Travel

- International Travel

...and more

Special Issues

Sophisticated Traveller is published 4 times per year to coincide with the beginning of each season.

Autumn - March

Winter - June

Spring - September

Summer - November

Each issue - Autumn, Winter, Spring & Summer brings together the finest travel writing to reflect the season. From skiing in Japan to relaxing in the West Indian summer, Sophisticated Traveller brings to life the possibility of that dream vacation.

	North America & Skiing Special Issue
	ST Autumn Flyer - March 2010 (1)
	The Sophisticated Traveller Reader Survey

Research

In November 2009, The Sophisticated Traveller conducted a Reader Survey to examine the interests & demographics of it's readers.

For detailed information on the Reader Survey, please contact your sales representative.

Client Testimonial

“Sophisticated Traveller delivers a uniformly up-market editorial environment which sits harmoniously with our luxury international travel brand… Our continued presence is because the magazine works for us in delivering well-qualified enquiries which convert to bookings at a very acceptable rate…We placed 2 full page ads which generated a total of 108 enquiries at a cost-per-enquiry almost 25% better…This represents a gross return on our advertising investment in the 2 ads of over 1,000% (ie a minimum tenfold return on the advertising cost)…”

Ian Paterson, Account Director/Brand Strategist, Captain's Choice

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Contacts

Please contact one of our friendly sales representatives.

Sophisticated Traveller - NSW
Carol Shanahan
Category Manager - Luxury, Travel & Consumer categories

Phone: (02) 9282 1553
Fax: (02) 9282 3854
Email: cshanahan@afr.com.au

Sophisticated Traveller - NSW
Nerissa Corbett
Senior Account Manager

Phone: (02) 9282 1879
Fax: (02) 9282 3854
Email: ncorbett@afr.com.au

Sophisticated Traveller - NSW
Raquel Climent
Account Executive - Navigator

Phone: (02) 9282 2916
Fax: (02) 9282 3854
Email: rcliment@afr.com.au

Life & Leisure Sophisticated Traveller

Readership

Circulation