Brand Overview

Successful people like to enjoy the fruits of their labour and that’s where Life & Leisure comes in. It’s on the pulse with the latest and greatest lifestyle interests. Readers connect at a time when they are in a relaxed frame of mind and considering purchase decisions.

Life & Leisure The Sophisticated Traveller showcases the world’s finest places and experiences. It keeps readers in touch with their passions and pleasures.

Readership

The Sophisticated Traveller has an unduplicated readership of 387,000 (Fri or Saturday readership of The Australian Financial Review).

Source: Roy Morgan Research, Sept 2011

Circulation

The Sophisticated Traveller has a combined circulation of 144,992 (sum of M-F average and weekend circulation of The Australian Financial Review).

Source: Audit Bureau of Circulations, Jul-Sept 2011

Audience

The Sophisticated Traveller is read by high-income and high net worth consumers with an average annual income of $219,250*, 51%* of whom went on holidays more than 3 times in the last 12months and spent an average of $13,200* on their last international trip.

Advertising in the The Sophisticated Traveller allows unparalleled access into the luxury travel market.

Source: ST Reader Survey 2009

Overview

The Sophisticated Traveller was introduced in response to results from The Australian Financial Review Life & Leisure Reader Survey conducted in November 2003 in which readers expressed a committed interest in reading more about Travel - 41% said they would like to see more Travel editorial in L&L*.

Readership

The Sophisticated Traveller has an unduplicated readership of 369,000 (Fri or Saturday readership of The Australian Financial Review).

Source: Roy Morgan Sept 2011

Profile


	Sophisticated Traveller Media Kit
	Sophisticated Traveller Audience

Circulation

The Sophisticated Traveller has a combined circulation of 144,992 (sum of M-F average and weekend circulation of The Australian Financial Review).

Source: ABC Jul-Sept 2011

Rates

To negotiate your best rates, contact your Sales Executive

Below are the rates for advertising in The Sophisticated Traveller.

Sophisticated Traveller Rate Card 2012

Please contact your sales representative for further information on the The Sophisticated Traveller rate card. Rates subject to change. download the detailed rate card here

The Sophisticated Traveller Magazine	Casual Rate	Include GST	4x Rate	Include GST	8x Rate	Include GST	12x Rate	Include GST
Full Page	$19,434	$21,377.40	$18,462	$20,308.20	$17,491	$19,240.10	$16,519	$18,170.90
DPSC	$35,000	$38,500.00	$33,250	$36,575.00	$31,500	$34,650.00	$29,750	$32,725.00
Junior Page	$14,047	$15,451.70	$13,345	$14,679.50	$12,642	$13,906.20	$11,940	$13,134.00
Half Page	$9,808	$10,788.80	$9,318	$10,249.80	$8,827	$9,709.70	$8,337	$9,170.70
Third Page	$5,845	$6,429.50	$5,553	$6,108.30	$5,260	$5,786.00	$4,968	$5,464.80
Quarter Page	$4,384	$4,822.40	$4,165	$4,581.50	$3,946	$4,340.60	$3,726	$4,098.60

Please bear in mind that this rate card is a broad representation of the rate card and is subject to change. Please call your sales representative for further details.

Deadlines & Specs

Any Questions? Call our customer service

Please download the the below PDF for further information regarding the The Sophisticated Traveller specs & deadlines.

	Sophisticated Traveller Deadlines
	Sophisticated Traveller Technical Specifications
	Sophisticated Traveller Mechanical Specifications

Regular Sections

Each issue - Spring, Summer, Autumn & Winter brings together the finest travel writing to reflect the season. From skiing in Japan to relaxing in the West Indian summer, The Sophisticated Traveller brings to life the possibility of that dream vacation. Regular sections include:

- On the Move

- Check-in

- Books

- Next Stop

- At Home Travel

- International Travel

- Property

…and more

Special Issues

The Sophisticated Traveller is published 4 times per year to coincide with the beginning of each season.

Autumn - March

Winter - June

Spring - September

Summer - November

Each issue - Autumn, Winter, Spring & Summer brings together the finest travel writing to reflect the season. From skiing in Japan to relaxing in the West Indian summer, The Sophisticated Traveller brings to life the possibility of that dream vacation.

The Sophisticated Traveller Reader Survey

Research

In November 2009, The Sophisticated Traveller conducted a Reader Survey to examine the interests & demographics of it's readers.

For detailed information on the Reader Survey, please contact your sales representative.

Client Testimonial

“Sophisticated Traveller delivers a uniformly up-market editorial environment which sits harmoniously with our luxury international travel brand… Our continued presence is because the magazine works for us in delivering well-qualified enquiries which convert to bookings at a very acceptable rate…We placed 2 full page ads which generated a total of 108 enquiries at a cost-per-enquiry almost 25% better…This represents a gross return on our advertising investment in the 2 ads of over 1,000% (ie a minimum tenfold return on the advertising cost)…”

Ian Paterson, Account Director/Brand Strategist, Captain's Choice

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Contacts

Below is a list of all relevant contact numbers:

Download Full Contact List

Sophisticated Traveller - NSW
Carol Shanahan
NSW Advertising Manager - Auto/Luxury & Travel

Phone: (02) 9282 1553
Fax: (02) 9282 3854
Email: cshanahan@fairfaxmedia.com.au

Sophisticated Traveller - NSW
Jessica Madruga
Account Executive - Auto/Luxury & Travel

Phone: (02) 9282 1879
Fax: (02) 9282 3854
Email: jmadruga@fairfaxmedia.com.au

Life & Leisure Sophisticated Traveller

Readership

Circulation