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Good Weekend

Brand Overview

About Good Weekend

Named Newspaper Magazine of the Year in 2010, Good Weekend is Australia’s premier newspaper-inserted magazine and continues to set the benchmark for excellence in Australian journalism.

Every Saturday, Good Weekend is inserted into Australia’s most well respected newspapers, The Sydney Morning Herald and The Age – a must read for over 1.5 million Australians in two major states.

A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass reaching vehicle with premium appeal. Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers’ weekend routine.

Now with a fresh new look and revamped editorial Good Weekend continues to remain a relevant and trusted source of information for our readers.

Readership

Readership: 1,536,000

Source: Roy Morgan Research, September 2011

Circulation

Circulation: 581,252

Source: Audit Bureau of Circulations, September 2011

Audience

Good Weekend is the No. 1 magazine in the country for talking to the lucrative AB market.

Good Weekend is delivered like a newspaper and received like a magazine. It is therefore able to provide the high level branding, strong design and involvement of a much loved magazine. This provides enormous opportunity for advertisers as Good Weekend penetrates the time-rich sanctuary of the weekend, forming an essential part of our readers’ leisure routine.

Overview

Good Weekend is inserted into The Sydney Morning Herald and The Age newspapers, which deliver to the two most important economic markets:

• 59% of Australia’s population live in NSW & VIC

• 63% of all ABs live in NSW & VIC

• 59% of Australian’s earning $60K+ live in NSW & VIC

Readership

Readership: 1,536,000

Source: Roy Morgan Research, September 2011

Profile


	National Readership Profile
	NSW Readership Profile
	VIC Readership Profile

Circulation

Circulation: 581,252

Source: Audit Bureau of Circulations, September 2011

Rates

To negotiate your best rates, contact your Sales Executive

The rate card for advertising in Good Weekend is available as a pdf file, which can be downloaded to your computer, viewed with Acrobat Reader and printed as necessary.

For further information about advertising rates, please contact your local advertising representative.

Rates effective 1 Jan 2012

View the snap shot of the Full Page spread rates below. For all other sizes please download the rate card. Please note that information contained here may be subject to change without notice.

download the detailed rate card here

Good Weekend	Rates ex GST	Rates inc GST
National
Full Page	$39,300	$43,230
DPS	$72,265	$79,491
NSW
Full Page	$22,035	$24,238
DPS	$40,505	$44,555
VIC
Full Page	$17,770	$19,547
DPS	$32,670	$35,936

Note: Costs based on Casual Rates.

Insert rate card

download the detailed rate card here

Deadlines & Specs

Any Questions? Call our customer service

Good Weekend deadlines, specifications and Terms & Conditions are available as a PDF (portable document format) file, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

Please note that information contained here may be subject to change without notice.

	2012 Deadlines
	Good Weekend Technical Specifications
	Good Weekend Insert Specifications
	Good Weekend Adhesive Notes Specifications

Regular Sections

Good Weekend seeks to entertain and inform through superior editorial and much-loved regular features. With its stable of award-winning journalists, Good Weekend upholds Fairfax Newspapers' lineage of courageous reporting.


Mark Dapin Life as he knows it. Or not. A weekly column that is often so funny it makes you cry, but that can also move you to tears. Honest, sometimes searing, always surprising.

Two of Us One of the best-loved and best-recognised columns in Australian media, Two of Us profiles a relationship between two Australians – bothers and sisters, husbands and wives, parents and children, and friends from countless walks of life. Often deeply moving and always fascinating, this column generates letters to the editor every week and remains a page readers nominate as one of their favourite reads.

Weekender Your guide to how to spend your weekend. The best of food, fashion, and ideas. We profile the restaurants , cafes and bars everyone is talking about; show you objects of desire to buy for your home and dream destinations to book for your next weekend away. There are new exercise trends, or the latest craze your children will soon be asking for. There’s an app of the week, and The List – great things to buy that weekend, at every price point.

Fashion Our guide to the latest looks takes a current catwalk trend and shows you the clothes available here that fit the trend. With our stylists’ tips on how to pull the look together and a web wish that you can buy from your laptop or phone even as you read the magazine.

Food Renowned chef Neil Perry interprets his signature style in relaxed, inspiring recipes full of fresh flavours. With Neil’s tips on ingredients and techniques, and wine recommendations to match the food.

The Getting of Wisdom Famous and not-so-famous figures reveal the lessons that life has taught them.

The Quiz and GetIt? Test your wits against your partner, family and friends with our famous brain teasers.

Starters A fun introduction to the magazine and to your weekend. Ordinary people with extraordinary jobs are profiled in You Do What!; Danny Katz brings his sage advice to the dilemmas of 21^st century life in Modern Guru; Jacqueline Maley defines and explains new things, terms and trends in Dictionary for the Modern World; and John S. Croucher brings us weird and wonderful facts from around the world in NumberCrunch

Special Issues

Good Weekend has a number of special issues each year.

For more information please find below the upcoming Special Issues for 2012.

	Special Issues
	Food & Wine Issue

Research

Fairfax strives to be at the forefront of the media marketplace knowledge.

We are continually developing and mounting proprietary research initiatives to learn more about our readers, their relationships with both our media assets and media in general.

To assist us to provide the most compelling and strategic insights to the Australian media and advertising industry, we utilise syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research etc.

Fairfax also has an ongoing commitment to provide effectiveness research for our advertisers' campaigns.

For information on upcoming research please contact us on (02) 9282 2104.

Contacts

Below is a list of all relevant contact numbers.

NSW
Level 3
1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2273
Fax: (02) 9282 1748

VIC
655 Collins Street
Docklands
VIC 3008
Phone: (03) 8667 2000
Fax: (03) 8667 2929

QLD
Level 6, 340 Adelaide Street
Brisbane
QLD 4000
Phone: (07) 3835 7500
Fax: (07) 3835 7529

SA
124 Franklin Street
Adelaide
SA 5000
Phone: (08) 8210 1112
Fax: (08) 82121210

WA
A15 Level 2
435 Roberts Road
Subiaco WA 6008
Phone: (08) 9423 8903
Fax: (08) 9423 8922