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Financial Review Magazine


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Brand Overview
About The Australian Financial Review Magazine
The Australian Financial Review Magazine is Australia’s pre-eminent monthly inserted magazine. Since its launch in 1995, the Financial Review Magazine has maintained an unparalleled reputation for combining gravitas and glamour in its coverage of business, politics, travel and leisure, sport, health, design, fashion, and the arts. It also includes authoritative profiles by Australia’s leading writers. The magazine pioneered the reporting of luxury brands in Australia and was an early trend watcher.

Under seasoned editor Jeni Porter the Financial Review Magazine has upped the ante on high quality journalism as well as setting the benchmark for innovative contemporary magazine design, featuring award-winning photography and illustration.

Financial Review Magazine delivers its unique offering to an AB readership that demands the best; these are the consumers of goods and services at the premium end of the market.

The magazine, which is printed on quality gloss stock, is inserted into The Australian Financial Review newspaper on the final Friday of each month (a pre-Christmas Summer edition is also published in mid-December).

The Financial Review Magazine Events

The annual Australian Financial Review Magazine Power Lunch marks the release of the 2012 list of Australia’s most powerful people across the corporate, political and cultural spheres. Our audience of over 250 senior business executives and government leaders hear the insider’s view of the machinations of power in Australia from a carefully selected, high profile panel. Sponsorship comprises; A major print exectuion within this flagship issue, association with the event in all pre-event marketing collateral across Financial Review Group publications, event sponsorship including VIP tables at the event, as well as online advertising around subsequent event coverage.

Readership

Readership: 297,000

51% of The Australian Financial Review Magazine readers are ABs.

Source: Roy Morgan Research, Sept 2011

Circulation

Circulation: 80,721

Source: Audit Bureau of Circulations, December 2011

Audience
The Australian Financial Review Magazine's core audience consists of the educated and informed reader who has an annual income that well exceeds the national average. These readers look to surround themselves with the finest in quality and luxury and they have the means and the inclination to purchase those goods that are at the premium end of the market.
Overview
82% of The Australian Financial Review Magazine readers believe that advertising in AFR Magazine has a positive impact on brand image.

The average Financial Review Magazine reader earns $211K.

Financial Review Magazine readers on average have an investment portfolio worth $1.75 million.

Financial Review Magazine readers intend to spend, on average, over $71,000 on the next car purchase

Financial Review Magazine readers intend to spend, on average, over $3,000 on their next watch purchase

*Source: The Australian Financial Review Magazine Reader Survey, April 2010, n=449

Readership
297,000

51% of The Australian Financial Review Magazine readers are ABs.

Source: Roy Morgan, Sept 2011
Profile
Financial Review Magazine Media Kit
Financial Review Magazine Roy Morgan Reader Profile
Financial Review Magazine Readership Profile
Circulation
80,721
Source: ABC, December 2011
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rates for advertising in The Australian Financial Review Magazine.
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Rates effective 1 January 2012 - 31 December 2012

Please download the detailed rate card here
FrequencyCasual3x6x9x12x15x18x21x24x
Double Page Spread$33,300$32,800$32,350$31,850$31,450$31,050$30,500$30,150$29,700
Double Page Spread incl GST$36,630$36,080$35,585$35,035$34,595$34,155$33,550$33,165$32,670
Full Page$17,500$17,250$17,100$16,800$16,450$16,250$16,100$15,900$15,550
Full Page incl GST$19,250$18,975$18,810$18,480$18,095$17,875$17,710$17,490$17,105
I/2 Page$10,800$10,650$10,550$10,400$10,200$10,000$9,800$9,700$9,500
!/2 Page incl GST$11,880$11,715$11,605$11,440$11,220$11,000$10,780$10,670$10,450
Junior Page $9,950$9,800$9,700$9,550$9,350$9,250$9,100$9,000$8,900
Junior Page incl GST$10,945$10,780$10,670$10,505$10,285$10,175$10,010$9,900$9,790
1/3 Page$9,200$9,000$8,900$8,800$8,650$8,500$8,400$8,300$8,200
1/3 Page incl GST$10,120$9,900$9,790$9,680$9,515$9,350$9,240$9,130$9,020

The Australian Financial Review Magazine print rates.
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Friday1-12 pagesinc GSTQuantities
National$27,550$30,305143,000
NSW/Canberra$11,590$12,74961,000
VIC/TAS$7,220$7,94237,000
Queensland$3,458$3,80419,350
SA$1,235$1,3596,000
WA$1,938$2,13210,150
NZ$760$8365,300

The Australian Financial Review Magazine insert rates.
Deadlines & Specs
Any Questions? Call our customer service  
For 2012 deadline information, mechanical specs for The Australian Financial Review Magazine and the terms and conditions of advertising with John Fairfax Holdings Ltd, please download the below PDF's.

Financial Review Magazine Deadlines
Financial Review Magazine Technical Specifications
Financial Review Magazine Mechanical Specifications
 
Regular Sections
The Australian Financial Review Magazine is the benchmark for STYLE and QUALITY, delivering a great read to an educated, high income-earning audience. The look of the Financial Review Magazine is as important to our readers as its editorial content. The magazine is a prestige vehicle with a sophisticated blend of advertising and editorial.
Fashion

Leading stylist Virginia van Heythuysen sources luxury brands and exclusive, contemporary clothes and accessories to create a narrative for the magazine’s impeccably styled and photographed fashion pages.

 

 
Front Up

A lively front section where you meet the kinds of company we keep: the innovative, the interesting and the informative across business and lifestyle sectors. FrontUp works as a ‘taster’ for all that follows in the wide world of the Financial Review Magazine.

 

 
Travel

Luxury travel, in all its forms, appears throughout the magazine, from reports on new business and first class airline travel options to the design of new airport lounges around the world. Plus trends in eco-tourism and what to pack for that glamour island getaway.

 

 
Objects

A high-end product section that showcases the latest objects of desire from high-tech to high-luxe or simply fun, compiled and photographed by Frances Mocnik. 

 

 
Wine

Respected wine judge and reviewer Philip Rich covers the trends and personalities in wine making in Australia and overseas. Rich also selects his top 20 wines for a highly popular annual list. 

 

 

 
Books

Simon Hughes’ witty and engaging reviews of quality titles from each month’s new fiction and non-fiction releases. 

 

 
Other Passions

This long-running and much loved back-page column identifies people from the world of business, politics and the arts whose pursuits take them out of their usual milieu.

 

 
 
 
Special Issues
The Australian Financial Review Magazine has a list of outstanding feature issues that appear throughout the year, offering readers a unique blend of regular editorial and in-depth pieces on specific themes. The major feature issues run as follows:

FASHION

Highlighting industry developments and trends, key player profiles and high-end, wearable fashion captured by award-winning photographers, these issues present insightful forward-looking coverage of an area of special interest to our sophisticated and style-conscious readership.

WEALTH

This issue tracks the changing face of wealth in Australia – who has it and what it means. It also charts changing attitudes to wealth, work, philanthropy and luxury in the broader global context.

WATCH

Watch treats watchmaking as the serious business it has become, catering to industry insiders and watch lovers alike. Inserted into the August issue, Watch is edited by Financial Review watch editor, Bani McSpedden, who is widely recognised as Australia’s leading writer in this field.

POWER

The pre-eminent annual ranking of Australia’s major power players across politics, business, and the cultural landscape. The Power Issue presents a snapshot of power in this country and highlights the shifts that have taken place over the preceding year. From its beginnings 13 years ago, the Power Issue has provoked debate and controversy.

The Financial Review Magazine Power Lunch is a must attend event for players and observers of real influence.

DESIGN

Visually sumptuous and thoroughly up to the minute, the annual Design Issue covers all aspects of design – from furniture, objects, and jewellery to architecture and interiors. The issue features profiles of the most influential players, commentary on major themes in architecture, urban and industrial design and celebrates cutting-edge designers and their work.

CHRISTMAS OBJECTS AND WINE GUIDES

The Christmas gift and wine guides provide the ultimate wish list for the discerning gift-giver. Objects of desire are expertly chosen and splendidly photographed by Frances Mocnik. The magazine’s annual guide to the year’s top wines is selected by wine writer, Philip Rich.

WATCH

In the second of our authoritative Watch Inserts, we profile leading players in the watch industry, and look at exciting new products and gifts for Christmas.
 For more information, please download the below PDF.
Financial Review Magazine Signature Editions  
 
 
Research
A reader survey for the Financial Review Magazine was conducted in April 2010.

For more information regarding this or to obtain a copy of the survey, please contact your sales representative.
Financial Review Magazine Reader Survey Summary
The aim of the survey was to provide a deeper level of understanding of the readers, their media & retail habits as well as their engagement with the magazine.
Download File
 
Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Nerissa Corbett
1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2096
Fax: (02) 9282 2484
Email: ncorbett@fairfaxmedia.com.au
NSW - Fairfax
Clara Manio
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 1939
Fax: (02) 9282 3854
Email: cmanio@fairfaxmedia.com.au
VIC - Fairfax
Andrew Schutt
Level 6, 655 Collins Street
Docklands VIC 3008
Phone: (03) 8667 3863
Fax: (03) 9603 3898
Email: aschutt@afr.com.au
QLD - Fairfax
Janice Batzloff
Level 6, 340 Adelaide Street
Brisbane QLD 4000
Phone: (07) 3835 7500
Fax: (07) 3835 7529
Email: jbatzloff@fairfaxmedia.com.au
WA - Fairfax
Liz Molyneux
A15, Level 2, 435 Roberts Road
Subiaco WA 6008
Phone: (08) 9423 8903
Fax: (08) 9423 8922
Email: lmolyneux@fairfaxmedia.com.au
WA - Fairfax
Andrea de Kauwe
A15, Level 2, 435 Roberts Road
Subiaco WA 6008
Phone: (08) 9423 8907
Fax: (08) 9423 8922
Email: adekauwe@fairfaxmedia.com.au
SA - Fairfax
Tim Patrick
124 Franklin Street
Adelaide SA 5000
Phone: (08) 8210 1112
Fax: (08) 8212 1210
Email: tpatrick@fairfaxmedia.com.au
London
Brett Warren
Warren International Media Ltd
7 Tenham Avenue
London SW2 4XS
Phone: +44 (0) 20 7099 7992
Fax: +44 (0) 870 4953 440
Email: bwarren@warren-media.com
Europe
Robert Logan & Associates
2 Milford Road, Ealing London
London W13 9HZ
Phone: 0011 44 (0) 208 579 4836
Fax: 0015 44 (0) 208 579 5057
Email: robertlogan@robertlogan.co.uk
New York
Conover Brown
19 West 36th Street, 7th Floor
New York 10018
Phone: + 212 213 8383
Fax: 0015 1 212 244 5321
Email: sales@worldmediaonline.com
New Zealand
McKay & Bowman International Media Representatives Ltd
PO BOX 36-490, Northcote Auckland
60 McBreen Avenue, Northcote
Auckland 0627
Phone: 0011 649 419 0561
Fax: 0015 649 419 2243
Email: neil@mckaybowman.co.nz
Japan
Manami Morishita
Shinano International, Inc.
Akasaka Kyowa Bldg. 2F
1-6 - 14 Akasaka, Minato-ku Tokyo 107-0052
Phone: 81-3-3584-6420
Fax: 81-3-3505-5628
Email: morish@bunkoh.com
Hong Kong
Catherine Ha
Publicitas Hong Kong
26/F Two Chinachem Exchange Square
338 Kings Road, North Point Hong Kong
Phone: 0011 852 2516 1519
Fax: 0015 852 2528 3260
Email: cha@publicitas.com
Singapore
Publicitas Singapore Pte Ltd
72, Bendemeer Road
#02-20, The Luzerne, Singapore
339941
Phone: +65-6836 2272
Fax: +65-6297 7302
Email: pthay@publicitas.com
Dubai
Komal Jadhwani
Intermedia
Jumeirah Centre, Jumeirah Beach Road, Dubai UAE
PO Box 22857 Dubai
Phone: +9714 342 2112
Fax: +9714 342 1896
Email: komalj@intermedia-gulf.com

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