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BRW


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Brand Overview
About BRW
BRW is for everyone wanting to improve themselves, their business or their financial position.

The editorial provides insightful, up-to-date news and commentary on the economy, business and investment strategies in Australia. Regular case studies centred around entrepreneurialism, provide the real “How To” approach for business.

BRW delivers its editorial in a positive manner, using a simple layout that helps readers navigate key features and articles.

BRW Events

BRW Client Choice Awards - March 2012

The BRW Client Choice Awards are the most prestigious awards for professional service firms in Australia.

BRW Entrepreneur of the Year Awards - March 2012

A new signature event that offers national exposure. Following the success and extensive publicity received for the first Entrepreneur of the Year issue of BRW in 2011, BRW will publish a flagship edition in 2012 to identify the Australian entrepreneur who has demonstrated the most success, skill and flair in the preceding 12 months.

BRW AMP Retail Awards - May 2012

The awards evening is the culmination of an editorially supported, year-long research, call for entries, marketing and advertising drive which is run in conjunction with AMP Capital Shopping Centres and recognises the best in the sector.

BRW Private Business Awards - August 2012

BRW Private Business Awards have been created to raise the profile of outstanding private businesses and encourage the spirit of entrepreneurship in the mid-market segment.

BRW Young Rich Cocktail Event - September 2012

BRW Young Rich cocktail party celebrates and recognises the determined, resiliant and smart self-made entrepreneurs who make up the 100 richest Australians under 40.

BRW Fast 100 Cocktail Event - October 2012

BRW Fast 100 cocktail party is the drumroll announcement evening for finalists of BRW’s annual guide to Australia’s fastest-growing small and medium businesses.

Readership

Readership: 207,000

Source: Roy Morgan Research, Sept 2011

Circulation

Circulation: 38,502

Source: Audit Bureau of Circulations, Sept 2011

Audience
BRW caters for an audience which is seeking information across investment, property, innovation, management, leadership and emerging companies.

BRW is for anyone wanting to improve themselves, their business or their financial position.

BRW has a strong penetration into the Senior Business Executive audience reaching 21% of this hard to reach group.*

Source: Australia's Business Readership Survey 2011
Overview
The average BRW reader spends over an hour (63 mins) with each issue of BRW.

High income earners. The average BRW reader earns $162k.

66% of readers consider advertising in BRW to have a positive impact on a brand's image.

37% of BRW readers intend to buy an i-Pad / e-reader / tablet in the next 12 months

*Source: BRW Reader Survey, 2010, n=282
Readership
207,000
Source: Roy Morgan, Sept 2011
Profile
BRW Readership Profile
BRW Media Kit
BRW Audience
BRW RICH 200
Circulation
38,502
Source: ABC, Jul-Sept 2011
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rate cards for advertising in BRW - Executive & Flagship issues.

The rate cards are also available for dowload in PDF format.

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Rates effective until 31st December 2012

Please download the detailed rate card here
ExecutIve Issue (Weekly)
Casual 5x 10x 15x 20x 25x 30x
Full Page $15,000$13,500$12,750$12,000$11,250$10,500$9,000
Full Page (incl gst) $16,500$14,850$14,025$13,200$12,375$11,550$9,900
DPs $24,000$21,600$20,400$19,200$18,000$16,800$14,400
DPs (incl gst) $26,400$23,760$22,440$21,120$19,800$18,480$15,840
Half Page $9,220$8,298$7,837$7,376$6,915$6,454$5,532
Half Page (incl gst) $10,142$9,128$8,621$8,114$7,607$7,099$6,085
Third Page $7,130$6,417$6,061$5,704$5,348$4,991$4,278
Third Page (incl gst) $7,843$7,059$6,667$6,274$5,883$5,490$4,706
Quarter Page $6,270$5,643$5,330$5,016$4,703$4,389$3,762
Quarter Page (incl gst) $6,897$6,207$5,863$5,518$5,173$4,828$4,138
Third dPs $15,150$13,635$12,878$12,120$11,363$10,605$9,090
Third dPs (incl gst) $16,665$14,999$14,166$13,332$12,499$11,666$9,999
Strip* $3,750$3,375$3,188$3,000$2,813$2,625$2,250
Strip* (incl gst) $4,125$3,713$3,507$3,300$3,094$2,888$2,475

BRW Rates.
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Flagship Issue (Monthly)
Casual 5x 10x 15x 20x 25x 30x
Full Page $16,250$15,763$15,275$14,788$14,300$13,813$13,325
Full Page (incl GST) $17,875$17,339$16,803$16,267$15,730$15,194$14,658
DPS $32,660$31,680$30,700$29,721$28,741$27,761$26,781
DPS (incl GST) $35,926$34,848$33,770$32,693$31,615$30,537$29,459
Half Page $10,150$9,846$9,541$9,237$8,932$8,628$8,323
Half Page (incl GST) $11,165$10,831$10,495$10,161$9,825$9,491$9,155
Third Page $7,850$7,615$7,379$7,144$6,908$6,673$6,437
Third Page (incl GST) $8,635$8,377$8,117$7,858$7,599$7,340$7,081
Quarter Page $6,900$6,693$6,486$6,279$6,072$5,865$5,658
Quarter Page (incl GST) $7,590$7,362$7,135$6,907$6,679$6,452$6,224
Third DPS $16,690$16,189$15,689$15,188$14,687$14,187$13,686
Third DPS (incl GST) $18,359$17,808$17,258$16,707$16,156$15,606$15,055
Strip*$4,140$4,016$3,892$3,767$3,643$3,519$3,395
Strip* (incl GST) $4,554$4,418$4,281$4,144$4,007$3,871$3,735

BRW Flagship Issue Rates.
Deadlines & Specs
Any Questions? Call our customer service  
For mechanical specs, 2012 deadline information for BRW and the terms and conditions of advertising with John Fairfax Holdings Ltd, please download the below PDF's.

BRW Mechanical Specifcations
BRW Features & Deadlines
 
Regular Sections
Please find below a list of regular sections which appear in BRW.

- FYI

- Eco

- Features

- Focus

- Business End

- Smart Talk

- Emerging Companies

- Professions

- Lifecycle

- Property

- Investment

- David James

Cover Stories & Articles
Cover Stories & Articles are the best news stories of the day; the articles are all about how to make more money or drive your business success harder. These are heavily case driven, and essentially take a "how to" approach for business. There is also a heavy influence of coverage across finance, property and business sectors.
 
ECO
ECO serves as an update and review of large-scale economic indicators in a commercial context. Drawing on information and events from Australia and abroad, eco holds investment coverage from some of the biggest names in economics.
 
Focus Reports
Focus Reports highlight business and investment opportunities in vertical markets. These special reports essentially function as an 8-16 page lift out, and offer advertisers a highly targeted environment with a unique degree of engagement.
 
FYI
FYI is BRW's business news and review of the week; it summarises the top news stories and economic indicators that are critical to readers.
 
Index
Index is an alphabetical listing of every business that is mentioned in an issue of BRW. It is an essential, quick reference tool for media monitors.
 
Smart Talk

Smart Talk is a weekly column by successful entrepreneurs about the challenges they face every day.  Richard Branson, John McGrath and Janine Allis are regular contributors.

 
The Business End

The Business End offers planning advice and lessons for profit and success. Articulating ideas for middle management, this section addresses key areas including management, leadership and innovation.

Weekly sub-categories within this section include Emerging Companies, Property, Investment and The Professions.

 
 
 
Special Issues
Flagship Issues

Flagship issues are published on the last Thursday of the month and remain on the newsstand for the full four weeks. BRW's flagship issues celebrate either business success through the Rich Series or the growth and maturity of a business through the Fast series.

 For further information regarding BRW flagship issues, please download the below PDF.
BRW Features & Flagships 2012  
 
 
Research
A reader survey for BRW was conducted in October, 2010.

For more information regarding this or to obtain a copy of the survey, please contact your sales representative.
BRW Reader Survey October 2010
Download File
 
Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Matt Cowan
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2349
Fax: (02) 9282 3854
Email: mcowan@fairfaxmedia.com.au
VIC - Fairfax
Shun Wong
Level 6, 655 Collins Street
Docklands VIC 3008
Phone: (03) 8667 3317
Fax: (03) 9603 3898
Email: swong@fairfaxmedia.com.au
QLD - JF Media
Abby Hart
2/145 Melbourne Street
South Brisbane QLD 4101
Phone: (07) 3844 5888
Email: abby@jfmedia.com.au
SA - O'Keeffe Media
Jodie Chester
The Wellington Centre
Unit 17 / 2 Port Rush Road
Payneham SA 5070
Phone: (08) 7225 0299
Fax: (08) 7225 0336
Email: jodie@okm.com.au
WA - O'Keeffe Media
Kym Burke
181 York Street
Subiaco WA 6008
Phone: (08) 9382 1514
Fax: (08) 9382 4850
Email: kym@okm.com.au

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